Friday, April 26, 2013

News: Yormii in Denby deal


Award-winning Rotherham cookware company, Yormii, has attracted its first national retailer, Denby, who have 29 cookshops nationwide.

Product designer Nathan Bestwick set up the innovative kitchenware firm in partnership with Sheffield-based company Gripple, under its "Incub" programme, which nurtures local inventors with the aim of creating future jobs in South Yorkshire.

Enterprising Nathan's first product, millmii, is an innovative spice mill that can be used by people who have limited strength or dexterity in their hands and works by being rolled in the hands without any need to grip or twist. It got an "honourable mention" amongst some of the world's leading brand names and product developments in the red dot awards for product design 2012.

The first few weeks of 2013 saw the company send out their first orders of millmii from new premises at RiDO's Matrix Business Centre in Dinnington. The company received a lot of interest after Nathan showcased the products at the Autumn Fair in 2012, the largest home and gift buying event of the season that showcases new designers and new products.

In February, Yormii showcased millmii plus new innovative products at Spring Fair International, a similar home and gift trade fair. It was the launch of spicemii, a specially designed product that works like the pestle and mortar but again it can be used by people who have limited strength or dexterity.

Spicemii was demonstrated on Cook Live in front of an intrigued audience and used to create a tasty meat rub, salad dressing, a harissa paste mixed with mayonnaise, a mustard mayonaise dip and a fresh basil pesto. After the showcase Nathan Bestwick, managing director at Yormii, said: "The audience were happy, and feedback was fantastic. Even the cameraman was licking his fingers. Getting stuck in! That's what Yormii is all about - inspiring creativity in the kitchen!"

As well as taking orders from lots of new independent giftware shops and cook shops, Yormii attracted their first national retailer, Denby.

Yormii continues to grow, and with RiDO's support through the Soft Landing Zone programme, Nathan is building on the interest from distributors worldwide.

Three further products are getting ready to launch, including count-on-mii - easy peel, scratch-off food freshness labels, and Nathan is now looking forward to Yormii's first consumer facing show at Grand Designs Live at the ExCel in London next month.

Nathan added: "Every year hundreds of thousands of people flock to Grand Designs Live to spot the latest in home and lifestyle products, and this year is no exception. Especially because Yormii will be there selling our products at our first consumer facing show. We're so excited to be there."

Yormii website

Images: Yormii / Gripple


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