Thursday, November 7, 2013

News: Inditherm helps to show why British business is great


Innovative Rotherham company, Inditherm, has been chosen for a national campaign to help inspire other small businesses to take steps to grow.

The GREAT Britain campaign is a partnership between private enterprise and Government to highlight support for businesses aspiring to succeed and to encourage entrepreneurial spirit.

Yesterday saw the launch of a new business support website that aims to make it easy to access the services and products, including Manufacturing Advice Service, National Apprenticeship Service and Growth Accelerator, that help businesses grow.

The website features a number of leading British companies in inspiring case studies on different aspects of business to show how the support available has helped the companies to grow.

Skills and Enterprise Minister Matthew Hancock said: "Government has an important role in providing a coherent package of measures to support businesses, but there is also a role for business-to-business support, with successful, growing small businesses talking to others about how exporting, hiring and business planning can take a business to the next level."

Manvers-based Inditherm is featured in the export section of the website which details how the firm benefited from the UK Trade & Investment's (UKTI's) Passport to Export scheme.

AIM-listed Inditherm has developed products using low voltage carbon polymer technology to provide heat. Its systems are used for patients undergoing operations which carry risk of inadvertent hypothermia and in neonatal wards.

Nick Bettles, CEO of Inditherm, said: "The biggest challenge to export was that we weren't exporting at all when I arrived. The UK was not a big enough market to support the business, so we needed to expand reasonably quickly."

The UKTI support helped Inditherm implement a successful international strategy, enabling it to access new markets and build their reputation globally, with particular success across the Middle East, China and Europe. Support included a UKTI advisor and matched funding for exhibiting at Medica, the world's largest medical marketplace.

Inditherm will be back at Medica 2013 in Düsseldorf later this month showcasing its medical products as part of a large delegation from The Association of British Healthcare Industries.

CosyTherm uses the low voltage carbon polymer technology to help prevent hypothermia in new born babies. The systems are already highly popular in the UK and used in almost half of all NHS neonatal units, with that number still growing. The product is also gaining increased international recognition, with users in over 30 countries world-wide.

Bettles adds that the events have been very worthwhile, identifying good partners that have driven good business. As a consequence, he adds, Inditherm's export activities "have gone further than we might have done."

Inditherm is the second Rotherham company to be selected for this campaign. Last year, Mike Maddock and Dan Fleetcroft of Performance Engineered Solutions (PES) Ltd, on the Advanced Manufacturing Park (AMP), were used as a case study when the campaign was called "Business In You."

Inditherm website
Great Business website

Images: Great Britain


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