Friday, December 5, 2014

News: Spend Small Business Saturday in Rotherham


Shoppers in Rotherham are being encouraged to celebrate "Small Business Saturday" this weekend and shop local.

Launching in the UK last year, Small Business Saturday is a grassroots, non-political, non-commercial campaign, which highlights small business success and encourages consumers to support small businesses in their communities, both on the Saturday and beyond.

The concept is based on the initiative that already exists in America. In the US, Small Business Saturday takes place on the first Saturday after Thanksgiving celebrations, one of the busiest shopping days of the year. Conceived and promoted by American Express, Small Business Saturday complements "Black Friday" and "Cyber Monday" which focus largely on big box and online retailers.

In Rotherham, the shop local message was harnessed in 2010 with the launch of the loyalty card that entitles shoppers to offers and discounts at over 100 businesses in the town centre. Evolving onto mobile and tablet devices, this Saturday sees the launch the new HelloCity! Town Centre App.

Developed by Rotherham enterprise, Linktagger, the new form of city guide uses QR Codes mounted in 50 prominent locations around town, linking to information on shopping, places to eat, visitor attractions, events and real-time travel information. There will also be special "golden ticket" prizes available to lucky winners who scan the app next week.

Participating retailers will also be promoting exclusive offers to their customers on Small Business Saturday in the form of discounts, freebies and special offers. This will be in addition to all the existing Rotherham Shop Local offers and exclusive discounts.

Small Business Saturday will also see the return of the free gift wrapping service with shoppers are invited to come along and have their gifts wrapped for free and get advice as to where to find that extra special present.

Parking continues to be free in all Council-run off-street car parks and on-street parking bays each Saturday up to and including December 27.

Cllr Dominic Beck, Cabinet Member for Business Growth and Regeneration, said: "Small Business Saturday is a national campaign that is hugely relevant to Rotherham. It is all about encouraging everyone in the UK to support their small businesses, both on the day and beyond to have a lasting impact and support the local economy.

"Shopping locally is good for both your pocket and the local economy. Research has shown that for every £1 spent with local independent retailers, up to 70 pence is retained within the local economy. This compares to only 40 pence in the pound when it is spent with national retailers."

Rotherham Town Centre website

Images: Small Business Saturday


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