Tuesday, February 3, 2015

News: Rotherham United deals done


It has been a busy January transfer window, on and off the pitch, for Rotherham United with the Championship side securing a number of new players, and at the same time, new commercial deals.

Following on from the biggest sponsorship deal in the club's history when successful Rotherham manufacturers, AESSEAL, became the first ever stadium naming rights partner, the Millers have built on the success of the existing partnership with Fanbookz which will see the social network and news portal sponsor the first-team "walk out" jackets.

Fanbookz is the first interactive, social platform for football fans where they can engage with each other a keep up to date with the developments in the football world.

The deal sees the Fanbookz logo emblazoned on the front and back of the red jackets worn by the players as they walk out on to the field before kick off.

Mat Brown, commercial director at Fanbookz said: "The walk out jackets were an innovative way to extend our partnership with the Millers from solely a digital presence to one on the field home and away. These will help to reinforce our brand with both sets of fans."

Steve Coakley, commercial director at Rotherham United, added: "We have been working with Fanbookz closely since the close season and we are delighted to take our partnership forward and further extend Fanbookz's brand presence with us as we continue to work on joint initiatives for the benefit of football supporters.

"The "walk out" jackets proved popular following our appearance at Wembley in the play-off final in May, so we felt this was a perfect opportunity to further enhance the Fanbookz name."

Rotherham United has also recently announced an early extension of the long-term, full-service contract with catering partner, Centerplate. The global hospitability provider manage public and hospitality matchday catering events sales and marketing services at the AESSEAL New York Stadium.

Originally signed for the opening of the 2012/13 inaugural season of the newly-constructed stadium, Centerplate's contract extension comes half way through the third season of the initial five-year deal.

The club believe that Centerplate has helped to build a robust conference and banquet business on the edge of the town centre - 50% of which comes from repeat bookings, with impressive double-digit returns via clients from outside the local area.

Tony Stewart, chairman of Rotherham United, said: "We have a great deal of faith and respect for Centerplate's expertise and ability to develop our catering services and what better way to acknowledge the value we place on the partnership we have with them than entering into a longer-term commitment to retaining Centerplate as our catering partner."

Adrian Dishington, chief operating officer of Centerplate's UK Division, added: "I am delighted that Rotherham United have elected to extend the contract with Centerplate, and with the club's recognition that the Centerplate team has delivered beyond expectations.

"The solid repeat business among our AESSEAL New York Stadium convention and banquet clients demonstrates that we are making it better to be there and keeps guests coming back for more. We are passionate about our offering and we source local ingredients to create bespoke menus using the latest in innovative cooking techniques to ensure that Centerplate and our clients' venues stay ahead of trends."

Rotherham United website

Images: RUFC


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