Friday, November 13, 2015

News: Instantprint's world record


Rotherham-based online printing company,, has used Guinness World Records Day to showcase its own entry - the official world record for creating the "biggest business card."

The firm merged with fast-growing print experts, Bluetree Design & Print Ltd in 2012. It recently moved into bigger Rotherham premises at Manvers where staff numbers have hit the 200 mark.

Measuring 2.3 meters by 1.5 meters - 728 times the area of a normal business card - instantprint invited staff and friends to witness the record attempt at their premises at Brookfields Park.

The card was initially measured by local independent chartered surveyor Gavin Sampson from Inform Surveying, before it was passed from one person to another as a normal card would be. It had to withstand the normal requirements of a business card and clearly display contact details and company information.

The record attempt was then verified by Guinness World Records adjudicator Pravin Patel to ensure it met the standards required to make a new record. Staff celebrated as the world record was confirmed and the certificate handed over.

James Kinsella, co-owner at instantprint (pictured, right), said: "What better way to celebrate our recent move to larger premises and investment in the very latest printing technology, than to demonstrate we can print just about anything!

"It was a challenge finding just the right material to print on, to make sure the card could be held easily without bending. Once we'd trialled a few methods, we printed and measured them multiple times to make sure they were perfect.

"It was a real relief to receive the certificate from Guinness themselves, after months of planning from our team. I think it's a childhood dream for most people to achieve a world record and we'll definitely be displaying our certificate proudly."

Bluetree was established in 1989 in Templeborough, the company originally supplied printed point of sale and marketing materials to major high street retailers and banks. Following the 2012 merger the business has experienced rapid expansion. Turnover was £3.5m when the merger took place but has now risen to £14m in the last financial year with much of the growth being attributed to the expansion of online print across the UK.

Instantprint website
Bluetree website

Images: instantprint


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