Wednesday, July 27, 2016

News: Endeavour to re-establish Mitsubishi forklifts in region


Rotherham-based Endeavour Forklifts, has received factory seal of approval for the provision of new Mitsubishi forklift trucks.

Based in Aldwarke, the provider of service, parts, sales and hire for the region's forklift users, was created specifically for exclusive distribution rights to Mitsubishi forklifts in South and West Yorkshire.

Endeavour was founded by Rotherham-born, Jason Reynolds, a former director of a national forklift supplier, who has previously worked with some of the country's largest forklift users. He believes that the Yorkshire area has missed out on one of the world's leading materials handling equipment brands over the last decade following the acquisition of previous family-owned dealerships.


Jason Reynolds, founder and director at Endeavour Forklifts, said: "We're already re-establishing the Mitsubishi brand in the area, particularly as we have significant backers that have helped us to invest in premises and a brand new short term hire fleet. Between us, we have over 100 years' experience, working for some of the largest forklift companies in the business. We know what works, and what doesn't.

"We have hand-picked a team of highly skilled engineering and sales staff to ensure we provide our customers the very best support. The ten-strong team already have their eye on future expansion, with a plans to recruit up to ten new staff members over the next five years."

Founded in the 1930s in Japan, Mitsubishi forklift sales took off following a joint venture with Caterpillar Inc. in the 1990s. Today it is part of the Mitsubishi Nichiyu Forklift Co., Ltd which was created in a merger in 2013 with a market capitalisation of ¥4.89 billion and 5,000 employees. It has an annual production capacity of 75,000 units.

Over 30 new Mitsubishi units have already been delivered to Endeavour for immediate short-term hire. Pictured is Ken Jackson, sales manager at the new Rotherham site.

Endeavour Forklifts website

Images: Endeavour Forklifts


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