Wednesday, September 4, 2013

News: Yorkshire Kettlebells gives 100% at Century

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Century Business Centre in Rotherham is back up to the pre-recession level of 100% occupancy with Yorkshire Kettlebells the latest enterprise to move in.

Yorkshire Kettlebells, owned by Liam O'Brien, who has moved to Manvers from West Yorkshire, recognised how the Dearne Valley is an up and coming area and thought it would be the perfect base to offer personal training and kettlebell classes.

Liam is the head coach for the only kettlebell team in Yorkshire, which is the second biggest team in the country. A former night club manager who ran several clubs in Leeds in the late 90s and early 2000s, Liam decided to opt for a healthier lifestyle in 2006 and began training to become a fitness coach.

He came across Kettlebells at one of the gyms he trained in and became fascinated with this form of exercise which is hugely popular in places like Slovenia, Russia and the Ukraine. The equipment is similar to traditional dumbbells but the design allows for more swinging movements with exercises designed to build strength and endurance.

Liam O'Brien said: "I'd looked at quite a few different business units around West and South Yorkshire, but Century Business Centre was perfect for my studio. It has great access from local towns and RiDO really helped and supported me to get started.

"I've transformed the office space into a fully equipped gym and fitness studio for kettlebell training and I'll be holding one-on-one training and small group sessions from September.

"It can be a bit daunting at first setting up on your own, but I've had some great support from Anne Adderley, RiDO's business centre & soft landing zone coordinator and from Kev the caretaker here. As I was on a waiting list, Anne got in touch as soon as a suitable unit became available and she's been brilliant giving me advice and useful contacts of local suppliers. Kev gave me some good advice when refurbishing my unit and also some practical support, like giving me a lift when I had some new kit delivered!"

Liam is a fully qualified kettlebell instructor, as well as qualified as a personal trainer and nutritionist and will also be offering a full nutrition programme. Liam recently held his first kettlebell tournament at Manvers Waterfront in the Dearne Valley (pictured, top), which attracted competitors from Scotland, Manchester and Darlington.

He added: "Kettlebell training is a relatively unknown form of fitness here in the UK, but is huge in many Eastern European countries. I'm offering very flexible coaching here, individual and in small groups, with morning, lunch time and evening sessions to fit around work patterns. It's all about improving fitness, helping people to feel better about themselves, get a better quality of life, as well as becoming more toned and having better definition."

Yorkshire Kettlebells has had some great support from local businesses too, with much of his gym equipment supplied by Lightmain, based in Wath, a company that designs and manufactures leisure and play equipment.

Amanda Parris, soft landing zone and business centres manager for RiDO, said: "We're pleased to welcome Liam to the business centre. He's offering a really refreshing approach to fitness and we wish him well at this very exciting time for his business!"

Yorkshire Kettlebells website
RiDO business centres website

Images: Yorkshire Kettlebells / RiDO

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