Friday, May 16, 2014

News: Beatson Clark bottle for Bakewell brewery

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Rotherham glass manufacturer Beatson Clark has been commissioned to design a bespoke 500ml amber glass bottle for Thornbridge Brewery in Bakewell, brewers of the award-winning Jaipur IPA.

The Greasborough Road firm, which has been making glass bottles and jars in Rotherham since 1751, specialises in providing glass packaging solutions for niche brands in the food, drink and pharmaceutical markets worldwide and manufacture glass containers for a wide range of household brands.

The unique bottle will feature the Thornbridge Brewery crest around the shoulder and the strapline - "Innovation Passion Knowledge" around the base.

Emilio Arciello, sales executive at Thornbridge Brewery, said: "We're delighted to be working with Beatson Clark as it means we're paying substantially less for a bespoke custom bottle.

"The new design is much better looking than our current bottle, and as it's coming from Rotherham rather than overseas our carbon fooprint and our shipping costs will be reduced."

Charlotte Taylor, marketing manager at Beatson Clark, said the partnership with Thornbridge Brewery strengthens the glass manufacturer's growing reputation in the brewing sector.

"We specialise in creating bespoke packaging solutions for niche brands, so the growing craft beer market in the UK and overseas is perfect for us," she said.

"In a crowded marketplace craft brewers have to use are using embossing and bespoke bottle designs to differentiate their products from their competitors. The range of bottled beers on offer in pubs, bars and supermarkets is extensive, so the appearance and design of the product are really important.

"We have already produced bottles for breweries such as Meantime Brewery in London and Brooklyn Brewery in New York and we were very pleased to be asked to create a new bottle for Thornbridge."

The Rotherham made bottle will be going global. Thornbridge exports 40% of its beer all over the world.

Beatson Clark website
Thornbridge Brewery website

Images: Beatson Clark

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