Thursday, September 25, 2014

News: Young Rotherham entrepreneur builds on good foundation

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Less than a year into running her own business, Katie Daley-Ahern, from Swinton, Rotherham is made up, seeing her work on the front cover of leading celebrity magazine, Hello!

Having several years of experience behind her working in professional beauty salons, Katie launched her Professional Make-Up Artist business aiming to provide full make-up services for brides and bridal parties in her local area but was quickly called upon by a raft of pop music celebrities.

Backed by funding from UK Steel Enterprise's Kickstart Fund, which she used to pay for essential equipment and stock; Katie has also received support from Rotherham Youth Enterprise with her business planning.

Katie (pictured, left) said: "It's been amazing to go from starting the business to doing the make-up for former Miss England Georgia Horsley at her marriage to McBusted front man Danny Jones. I did the whole bridal party including singer Ellie Goulding and when Hello! magazine featured the wedding it felt out of this world to see my work on the front page. Next month I give tips on make-up in another Hello! title.

"I'm now having to think about taking on additional service support to cope with the calls I'm getting but I will never forget the help I got when starting out. Without the grant from UK Steel Enterprise I could never have set up the studio which got me going.

"Most of my bookings, including Georgia Horsley's wedding, come from referrals, which is the best way to grow a new business like mine. I'm just loving being so busy at the moment."

Hayley Middlebrook of UK Steel Enterprise (pictured, right), added: "It's great to see Katie being so successful in such a short time. She clearly has the skills she needs to keep customers satisfied. With the start she's had she really could reach for the stars; we wish her all the best for the future and look forward to seeing her business expand further."

Jackie Frost, manager of Rotherham Youth Enterprise, added: "Katie is a great example of what can be achieved with self-belief and determination. We are happy to have helped her with the grant application process and are already talking to her about how we can provide further support so she can grow the business."

UK Steel Enterprise is a wholly owned subsidiary of Tata Steel. Its Kickstart Fund provides grants of up to £500 to start-up businesses to purchase essential equipment and or services that can get them trading. Its main investment fund provides business finance in amounts from £25,000 up to £750,000 to companies in South Yorkshire and other areas affected by changes in the steel industry.

Operated by the council, Rotherham Youth Enterprise provides self-employment support and advice for young adults in the area. They encourage young people (up to the age of 30) to explore business ideas and develop the skills and knowledge necessary to be their own boss. In addition to business support, office and workshop space is made available in RiDO's business centres for free.

Katie Daley-Ahern Facebook page
UKSE website
Rotherham Youth Enterprise

Images: UKSE

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