Thursday, December 18, 2014

News: Crawshaw appoints Lidl man as CEO

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Crawshaws, the Rotherham-based meat focused retailer has appointed Noel Collett as the chief executive officer as it heads towards its ambitious target of 200 shops within eight years.

Crawshaw has recently moved onto Sandbeck Industrial Estate at Hellaby, occupying a 12,000 sq ft unit for the manufacture and distribution of specialist foods, utilising the existing facilities that were previously occupied by Buxton Foods.

The new factory and distribution centre in Rotherham will consolidate the two existing sites in Grimsby and Rotherham into the new facility. Crawshaw believe that the space at the new site will give it additional capacity and is better located, leading to a more productive and efficient operation. The new site will provide Crawshaw with capacity to cater for 60 retail locations and also includes a factory shop.

Collett joins Crawshaw from Lidl, having spent 16 years with the German discounter supermarket. He has held a number of senior leadership roles in the UK and Germany, and for the last 12 years has served as Lidl's Chief Operating Officer for the UK business. Noel has been widely credited as an instrumental figure in transforming Lidl from a low-cost brand to a high-quality value retailer during a decade of rapid sales growth. He has also been responsible for overseeing the Lidl portfolio growth from 200 stores to over 600 stores generating annual sales of over £4bn, whilst leading an expanding workforce of 14,000 employees. Additionally, Noel was responsible for the roll-out of the improved in-store "fresh concept", which included the fresh meat and poultry range, across all their UK stores.

Richard Rose, chairman of Crawshaws, said: "We are pleased to announce today the appointment of Noel Collett as our chief executive officer from 1st March 2015. Noel brings a wealth of value retailing experience along with expertise in business strategy, brand development and business transformation during periods of rapid portfolio and sales growth.

"We are excited by Noel's appointment and look to the future with great confidence as the business embarks on a period of accelerated store expansion throughout the UK."

Noel Collett, who will also be appointed as a director of Crawshaw, added: "The Crawshaw business model is unique with a fantastic proposition and the company has very ambitious growth plans for the future. I am really looking forward to joining a great team and I am very excited about getting started."

Crawshaw website

Images: Craw

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