Tuesday, November 3, 2015

News: Beatson Clark creates embossed bottle for Irish Meadow

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Rotherham manufacturer Beatson Clark has created a new bottle for Halewood International's popular Irish Meadow product.

The Greasborough Road firm, which has been making glass bottles and jars in Rotherham since 1751, specialises in providing glass packaging solutions for niche brands in the food, drink and pharmaceutical markets worldwide.

Halewood has grown from a start-up company to become the UK's largest independent drinks manufacturer and distributor. Available in Morrisons and Iceland, Irish Meadow is a smooth blend of fresh cream with White Wine and Irish Whiskey - an after-dinner drink based on an original Irish recipe and best served chilled over ice.

To create a unique container Beatson Clark has added an embossed Irish Meadow logo to the shoulder of its 700ml amber bottle which has a standard ROPP neck finish.

Ian Duffy of Halewood International, said: "We were looking to update the design of our bottle and give it a more premium feel. Beatson Clark has an excellent reputation for flexibility and we trusted them to create a product that ticked all our boxes."

Charlotte Taylor, marketing manager at Beatson Clark, added: "The customer was very interested in an embossed logo on the shoulder of the bottle, so our in-house design team came up with several creative options.

"Our recent investment in the latest design software enables us to sculpt the embossing, making it both more defined and easier to manufacture. The smooth sculpted 3D effect works perfectly with the Irish Meadow logo.

"A creative approach to embossing can really make a brand to stand out, and it's increasingly popular with our customers: 10 out of our last 17 NPD projects this year have featured embossing."

The historic company has recently put in place a long term, £12m investment programme in Rotherham which included building a new amber furnace, a new six-section bottle forming machine and a new capping machine. A £5.4m white flint furnace became fully operational in 2012. As well as improving the production process, Beatson Clark also invested in new design technology. The company updated its CAD (Computer-Aided Design) system to the latest 3D visualisation software.

Beatson Clark website

Images: Beatson Clark

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