Thursday, June 23, 2016

News: £750,000 of healthy food and drink saved from landfill

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Love Health Hate Waste, a Rotherham-based business that buys and sells Best Before Date expired health foods, drinks, and supplements, has saved over £750,000 of healthy food and drink from going to landfill within its first year of trading.

The retailer buys Best Before expired stock from businesses in the health food industry, that would otherwise throw it away, and sells it directly to consumers online with up to 90% off RRP.

Gavin Edley, managing director of Love Health Hate Waste, said: "We wanted to create a model that was commercially viable, addressed the issue of food waste, and made healthy food and drink accessible to all, and I think we achieved all those things."

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Launched last year as part of entrepreneur Gavin Edley's Vitalife Ltd company, Love Health Hate Waste is currently expanding into a larger warehouse in Sheffield and is looking to raise £100,000 on the popular crowd funding platform Crowdcube.com, to help grow the business and concept further.

Based at RiDO's Fusion @ Magna business centre at Templeborough, the enterprise started life in 2010 in the niche industry of specialist teas. It has gone on to launch a new line of organic coconut oil and develop a range of vitamins and minerals that feature no artificial or highly processed bulking agents or fillers.

The latest concept has been trialled in a retail unit Rotherham town centre in the Keppel Wharf development on the corner of Main Street and Market Street.

Edley, a former Rotherham Young Entrepreneur of the Year, added: "The response in our first year has been phenomenal, and it is great to see these products going to people that want them, and not to a landfill site to rot. With the move to our new warehouse, we should be able to save even more of these products, and we welcome the support from anyone looking to get behind us on Crowdcube to get involved and help push this concept even further."

Crowdcube is the world's leading investment crowdfunding platform and allows regular individuals and professional investors alike to invest in small businesses, with anything from £10 upwards.

Further details of the Love Health Hate Waste pitch are set to be unveiled later in the summer.

Love Health Hate Waste website

Images: Love Health Hate Waste

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