Monday, August 8, 2016

News: Martek scores Anfield contract

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Rotherham-based Martek Lifecare has been awarded a contract to provide state-of-the-art first aid equipment to Liverpool Football Club.

Based at Manvers, Martek Marine is one of the world leaders in the supply of safety and environmental monitoring systems for the shipping industry. Martek Lifecare (previously known as Martek Medical) specialises in lifesaving products including semi automatic external defibrillators (AEDs) that guide the user through the stressful experience of treating someone suffering from a Sudden Cardiac Arrest (SCA).

Liverpool FC has just become the latest sports club to invest in the safety of their players by purchasing two Lifeline ARM devices from Martek Lifecare.

Designed to provide perfect compressions for continuous hands-free CPR, the ARM is an essential piece of first aid kit in the event of SCA. Liverpool FC has placed one in their training ground at Melwood and one at Anfield stadium to make sure all players, non playing staff and indeed supporters have peace of mind at all times.

SCA is the biggest killer in the world, accounting for around 140,000 deaths in the UK alone each year. Speed of treatment is vital, as the chances of successful defibrillation decline at a rate of around 10% with each minute that passes.

Martek is targeting the sport, health and fitness sector as well as schools and workplaces. It supplied defibrillators to every venue used for the Rugby Union World Cup 2015.

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Martek Lifecare is the official UK distributor for Defibtech first aid products. The hands-free CPR device is part of the Lifeline range and works in conjunction with an automated external defibrillator (AED) for a shock-compression cycle. It is ideal for taking a patient from the site of collapse through to the hospital without interruption to the CPR cycle, which is much harder to do with manual CPR.

The device is placed around the patient's body, enabling paramedics to maneuver the patient without interrupting compressions. The device can be loaded onto the ambulance with the patient, providing continuous CPR in the process, leaving paramedics free to complete other tasks. It also prevents risk to emergency responders, as delivering manual CPR in a moving ambulance presents difficulties and increases the likelihood of inconsistent compressions. The ARM removes these problems.
Steve Lowe, regional sales manager for Martek Lifecare, said: "Everyone remembers Fabrice Muamba's critical on-pitch collapse from sudden cardiac arrest in 2012. The only reason he managed to survive was with a similar hands-free CPR device – and the technology since then has already significantly improved.

"The ARM can work with AEDs to leave first responders and paramedics free to attend to other lifesaving tasks, and we're proud to be able to deliver such vital equipment to such an established sports club. We hope that other organisations will recognise Liverpool FC's commitment to the safety of players and see the benefits provided in having the ARM as part of their first response kit."

Martek Lifecare website

Images: Liverpool FC / Martek Lifecare


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