Thursday, July 3, 2008

News: The art of attraction at Magna


Leeds advertising company, The Thinking Agency has been selected to create a new strap line, advertising and posters and leaflets for the Magna Science Adventure Centre's summer 2008 campaign. Thinking's winning theme was based on striking images of children with extreme face painting and hair treatments to reflect the elementally themed pavilions at Magna in Rotherham. Leaflets were produced with different images on the covers to provide variation and improve standout. The campaign is due to roll out to press and outdoor shortly. Rachel Bannister, marketing manager at Magna, told The Evening Post: "Thinking's approach stood out as the most powerful and engaging campaign by some way, and we felt that they really understood the Magna brand. Thinking came up with very visual ideas which are sure to stand out, and we're really looking forward to working with them on our forthcoming campaigns."


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