Rotherham based home furnishing retail chain, Rosebys, is set launch in India under the name, Rosebys London. The Hellaby company, which was acquired by Gujarat Heavy Chemicals Limited in 2006 will open an initial batch of stores, expected to be between 20 and 40 outlets, this autumn, with plans to open as many as 700 stores across the country in the next three years. The group hopes to exploit the growing earning power of India’s burgeoning middle class and has hired advertising agency Saatchi & Saatchi to build the brand. "We are filling a huge gap and believe that Rosebys London will become the premium lifestyle brand of choice in this market. "There is a huge potential to be tapped in the affordable premium home interiors and furnishings space in India. Our aim is to target young working women and we plan to open about 700 stores in the next three years," Rosebys Director Nikhil Sen told PTI. On acquiring Rosebys, GHCL Chairman told India Retailing: "Through our Rosebys experience, we learnt that there are only two ways of growth in the business – either you follow the linear way of growth or you go for a quantum jump. We are not interested in linear growth."
Rotherham based home furnishing retail chain, Rosebys, is set launch in India under the name, Rosebys London. The Hellaby company, which was acquired by Gujarat Heavy Chemicals Limited in 2006 will open an initial batch of stores, expected to be between 20 and 40 outlets, this autumn, with plans to open as many as 700 stores across the country in the next three years. The group hopes to exploit the growing earning power of India’s burgeoning middle class and has hired advertising agency Saatchi & Saatchi to build the brand. "We are filling a huge gap and believe that Rosebys London will become the premium lifestyle brand of choice in this market. "There is a huge potential to be tapped in the affordable premium home interiors and furnishings space in India. Our aim is to target young working women and we plan to open about 700 stores in the next three years," Rosebys Director Nikhil Sen told PTI. On acquiring Rosebys, GHCL Chairman told India Retailing: "Through our Rosebys experience, we learnt that there are only two ways of growth in the business – either you follow the linear way of growth or you go for a quantum jump. We are not interested in linear growth."
Rotherham
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