Wednesday, November 5, 2008

News: Dragonfly PR makes a good choice


Rotherham based Dragonfly PR was called in by the NHS to raise awareness of the fact that patients can make a choice of hospitals to have their treatment, both regionally and nationally. The campaign was a huge success with a series of high profile radio interviews organised with GPs on the subject, over 20 patient case studies negotiated into press, radio and TV and and over a quarter of a million pounds worth of media coverage achieved in a three month period. A spokesperson for Dragonfly PR said: "This was a really exciting campaign to work on. We built some fantastic relationships with the Primary Care Trusts and GP surgeries in the Yorkshire and Humber region and the results have been phenomenal. We are talking to the NHS about a number of other projects and it is testament to the skills of our team that we are now one of their preferred suppliers." The Manvers firm also recently announced a contract with Care UK, an independent provider of healthcare services on a national basis.


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