News: Yorkshire sees biggest ever investment in visitor economy

A major investment could transform Yorkshire and Humber’s tourism economy into one of the most powerful sectors in the region. Yorkshire Forward’s £30 million investment will be used as a catalyst to attract new public and private sector funds and better co-ordinate existing investment in tourism, which is expected to result in a £300 million increase in regional visitor spend per annum. Yorkshire Tourist Board will deliver this investment, working closely with area tourism partnerships across the region, local authorities and private businesses, all of whom are vital players in the region’s growing tourism economy. The sector already employs 243,500 people in Yorkshire and Humber and contributes £6.1 billion to the economy. Gary Verity, Chief Executive, Yorkshire Tourist Board said: "On the back of Yorkshire Forward’s investment, Yorkshire Tourist Board and our regional tourism partners are committed to taking tourism to the next level which is an extremely exciting proposition. We will capitalise upon our strengths and build upon our rich heritage but reinvigorate our image to promote our diverse and contemporary tourism offering. Our energy and drive in marketing and promoting the region will push the boundaries of tradition to the limit and catapult Yorkshire and Humber centre stage to a global market."
Yorkshire Tourist Board website
Rotherham