Tuesday, August 4, 2009

News: Bromley urges Britain to value engineers


One of the world's top winter-sports athletes has called for greater recognition for engineers – and greater encouragement for young people to join the profession.

Former Skeleton Bobsleigh World Cup champion, Britain's Professor Kristan Bromley also urged greater collaboration between sport and engineering, science and technology.

Bromley said: "Engineers and their contribution to this country, whether in sports or the economy in general, need proper recognition. They're not paid enough in the UK. Entrepreneurial engineers can break this mould and define their own destiny.

"We also need much more effort to encourage young people to think, "This is for me - this is exciting, this is a career." Sport is a way of exciting young people to do that. But one of the problems I see is that sport itself doesn't understand engineering. It expects outcomes to just happen in the tight schedules of sporting competition. Engineering and research have a problem fitting in."

He made the comments at Bromley Technologies' base, the Advanced Manufacturing Park Technology Centre in Rotherham, South Yorkshire, at an event showcasing the company's activities.

The company has three world, European and Olympic winners as its public faces - Kristan Bromley, the sport's first ever World and European champion, 2006 Olympic silver medallist and current world number two Shelley Rudman, and Nicola Minichiello, part of the first British women's pair to win the World championship (2009). All are preparing for the 2010 Vancouver Winter Olympics.

Set up by brothers Kristan and Richard and run with chief operating officer Mike Maddock, Bromley Technologies has three divisions - Performance Engineering Solutions - the engineering design consultancy, Sports - the sports products and sporting experience business focussing on the sports leisure market and Future Technology & Innovation - the engine room driving innovation at the front end of the market.

Maddock said: "They all contribute to our core values, the pillars of our business - performance, innovation and cutting-edge technologies."

Earlier this year they launched the Skeleton Education Challenge, an interactive and fun education experience that uses the extreme winter sport of Skeleton Bobsleigh, world class athletes and a game simulation platform to inspire young people at the key decision stages in their career to become the next generation of scientists, engineers and technologists.

Bromley Technologies website

AMP website

Images: bromley-aet.com


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