News: Corus starts transition to Tata Steel name

Corus sites in Rotherham are adopting Tata Steel as its new identity from this week.

The Tata Steel name and logo will begin to appear on the company's transactional documents, product deliveries, locations and vehicles. Not everything will change immediately, however, as the re-branding will be a gradual process.

Corus joined the Tata Steel family in April 2007 in a transaction that created one of the world's largest steelmakers, with a major presence in Europe as well as Asia.

The £6.2 billion deal was the largest Indian takeover of a foreign company. The combined group has an aggregate crude steel capacity of more than 28 million tonnes and approximately 80,000 employees across four continents.

Kirby Adams, MD & CEO of Tata Steel Europe, said: "The companies that comprise Tata Steel Europe have evolved over many decades from local to national to regional players.

"They now form part of one of the world's top ten steelmakers, with a wide product range, a relatively high degree of raw materials self-sufficiency and a global market reach from manufacturing sites across Europe and Asia.

"This is the right time to enter a new era under the Tata Steel name, now that we have successfully returned the company to profit following the global financial crisis.

"This brand migration will lead to the Tata Steel name becoming much more prominent and widely recognised across Europe and will reinforce our sense of belonging to the Tata Steel family."

Tata Steel Europe website

Images: tatasteeleurope.com