Tuesday, June 14, 2011

News: Best Buy opens in Rotherham


Best Buy opened the doors to its long-awaited, new 45,000 sq ft store in Rotherham last week.

General Manager Steve Cooke was joined by Richard Finney, secretary of local charity R Children's Trust for the ribbon cutting before the queue of excited shoppers made its way into the store at 9am.

First in line at Parkgate Shopping was Dan Bushell from Clifton, who started queuing before 2am on Friday morning to be the first in the store. Leading from the front, Dan picked up a bargain flat screen TV, laptop and iPod dock, all special deals in the three day Grand Opening weekend at the store. Meanwhile lucky Rina Morris picked up a spot £500 Best Buy voucher for her early morning queue efforts.

Best Buy's £3,000 charity donation was accepted by Richard for the newly established R Children's Trust. The local charity is dedicated to providing support for young people in the borough of Rotherham who are either currently looked after or in the process of leaving the care system. The charity ensures looked after children are able to develop skills, capacities and capabilities that enable them to fully participate in society and enjoy independence by providing tangible support and purposeful activities.

Steve Cooke, General Manager at Best Buy Rotherham, said: "Just before we cut the ribbon the whole team gathered outside the store to countdown to 9am, and the crowd were really getting involved! It was great to see so many people come out early in the morning to support the new store."

As part of the grand opening, American singer, Alexis Jordan (pictured) entertained the crowds with 2010 X Factor finalist Paige Richardson on Saturday.

Best Buy joined with Carphone Warehouse in 2008 to create Best Buy Europe, and to launch the Best Buy brand in the UK. The Rotherham store is the first in Yorkshire and Best Buy will operate 11 stores by the end of the year.

In a trading update today Best Buy UK announced EBIT (earnings before interest and taxes) losses of £62m, up from £21m in 2010, reflecting significant investment in developing the brand following launch and the opening of new stores.

Roger Taylor, CEO of Carphone Warehouse Group plc, said: "The execution of these openings has been impressive, and we are delighted with the customer feedback. Following this launch period, we are in the process of evaluating the next steps in our multi-format/multi-channel consumer electronics strategy."

Best Buy website

Images: Best Buy


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