Wednesday, October 5, 2011

News: Challenging retail climate affects sales at Crawshaw's


Crawshaw's, the Rotherham-based meat focussed retailer, has seen "very disappointing" retail sales reflecting difficult trading conditions on the high street.

In an report on its interim results for the six months ended 31 July 2011, the board stated that "performance is clearly most unsatisfactory" and that a number of steps have been taken designed to improve sales in the current market.

The Bradmarsh Business Park company has undertaken customer research, and management has been looking to broaden the product offer in order to increase sales to existing loyal customers, and to make the retail space work harder.

"Crawshaw Kitchen Classics" is a new range of home style products, many produced in store, to complement the meat business. Specific product lines include oven ready, side dishes and desserts.

The range has the opportunity to build a sub brand in its own right and a small initial trial has proved successful with a larger trial starting shortly.

Sales for the first half were level at £9.4m but like for like sales were down 4% in the six months to the end of July. Profit after tax was also level at £0.1m.

Richard Rose, chairman at Crawshaw's, said: "We are determined to reverse the decline in sales and to return once again to profitable growth."

Crawshaw's website



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