Friday, May 4, 2012

News: Bramall name change following merger


Rotherham social housing contractor, Bramall Construction, is to be known as Keepmoat following a merger.

The boards of directors for Keepmoat, Bramall's parent company, and Apollo Group announced their intention to combine the two businesses in July last year. Keepmoat will be the single brand approach for the new £1 billion turnover company following the completetion of the deal in March.

With headquarters at Manvers, Bramall celebrated 80 years in Rotherham last year. They specialise in refurbishment, new build, Extra Care, specialist housing and bringing schools up to 21st Century standards.

Launched as a general contractor in 1931 by George Bramall and Dick Ogden it has since grown to employ over 950 people across England and Wales, enjoying a turnover of £225m in 2011.

Keepmoat will operate across seven regional boundaries and employ around 3,500 people across the UK.

Ian Sutcliffe, chief executive at Keepmoat, said: "The new, single brand symbolises that Keepmoat is now one business, with one identity. As a £1billion turnover company, Keepmoat is a major player in the UK.

"We have developed a business strategy focused around our four core offerings, which means we can work with our partners and local authorities to create bespoke solutions to their housing and regeneration needs.

"I don't think it's unrealistic to think we could double the size of the business to a £2 billion turnover company in the next five years."

However, the company also announced 200 redundancies as a result of the integration process between the companies. The merger resulted in duplication in areas such as IT, finance and corporate support at Keepmoat's headquarters in Doncaster and the Apollo base in Essex.

Keepmoat website

Images: Keepmoat


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