Friday, April 10, 2015

News: Rotherham beer festival all at sea


The Rotherham Real Ale and Music Festival will be surfing back to Magna in the summer and organisers of the charity event are looking for local businesses who can make a big splash as sponsors.

Attracting over 12,000 people last year, the festival has a new summer date - June 11 - 13, and so Baa'sil, the festival's official mascot will be donning his swimming trunks and armbands to present "Baa-Watch" - a sensational seaside spectacular that will bring together more than 250 different real ales from England's coastal counties as well as showcasing some of the best brews from the four corners of Yorkshire.

The festival will also host more than 40 live music performances, bringing together some of the region's best known and up-and-coming acts across three stages inside the festival and organisers are calling on local businesses to support the event and help raise funds for local charities.

Businesses are being invited to put their name to their favourite beer, or even buy a life-sized surfing sheep ("The Hoof") with any company supporting the event receiving complimentary tickets to the festival.

All the profits from the event go to support local charities and Baa-Watch will raise funds for four local charities: The Rotherham Hospice, Bluebell Wood Children's Hospice, Weston Park Cancer Hospital and the Magna Educational Trust, with proceeds from sponsorship going directly towards covering the costs of the festival.

Steve Burns, festival organiser, said: "The Rotherham Real Ale and Music Festival is the largest celebration of real ale anywhere in the north, and through the generous support of both sponsors and visitors to the festival we have successfully raised more than £150,000 for local good causes since 2011.

"After listening to the feedback from visitors in previous years, we decided to move the festival to summer. We felt a seaside adventure was a perfect way of marking our new summer dates, especially given that Rotherham is one of the most landlocked areas of the UK.

"Beer and music lovers flock to the festival from all over the UK and the role businesses play in helping us to cover the running costs of the event means that we can hopefully add to the total raised to date this summer.

"Local businesses, whether large or small, can help to support the festival to ensure it is as popular as ever. Funds from sponsorship are used to cover some of the overheads of running the event, meaning more of the proceeds from the event go towards supporting local good causes. It's a win-win."

Rotherham Real Ale and Music festival website

Images: Rotherham Real Ale and Music Festival


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