Wednesday, January 23, 2019

News: Footwear carrier design given a leg-up by AMRC


Whilst its work with the likes of Boeing, Rolls-Royce and McLaren may get the headlines, the University of Sheffield Advanced Manufacturing Research Centre (AMRC) with Boeing continues to work on projects with SMEs - the latest helping to develop a luxury sports shoe carrier for injection moulding manufacture by reducing the number of components by half.

With a base on the Advanced Manufacturing Park (AMP) in Rotherham, the AMRC is a world leading model partnership between industry and academia that focuses on advanced machining and materials research for aerospace and other high-value manufacturing sectors.

Its Design and Prototyping Group (DPG), develops everything from conceptual designs, to fully functional prototypes for a range of industries and Infinite Kreationz approached them to further develop a proof-of-concept model by identifying design changes to make it manufacture ready.

DPG design engineer, Valdis Krumins, looked at the handle design, an alternative to using straps for securing footwear in the carrier, as well as the hook and stand design.


Dee Warburton, creative director of Infinite Kreationz, provided a Selective Laser Sintered (SLS) model to demonstrate the concept which the DPG then refined, creating a carrier made up of just three parts rather than the six in the proof-of-concept model. This meant just two injection mould tools would be needed for manufacture because two of the three parts share the same geometry.

John Spencer, senior project manager at the DPG (pictured, right), said: "One of the main barriers for start-up companies launching a plastic moulded product is the initial investment in tooling. We were able to review Dee's initial design with a view to reducing the number of components and simplifying their geometry, without compromising the functionality of the product. This led to a reduction in the complexity and number of injection mould tools that would be required to manufacture the suite of components, optimising the assembly for volume manufacture."

Dee, who is the brains behind the Footloose Footwear Carrier, said help from the AMRC to further develop his design and prototype not only resulted in the overall original design being successfully reduced but the final product remained fully functional, practical, innovative and more environmentally friendly.

Dee (pictured, left) said: "The Footloose Footwear Carrier, which was inspired during my time touring Europe in the early 1990's as a professional street dancer for Warp Records, is aimed at the fashion-conscious, luxury sports footwear market, alongside footballers, tennis players and other active lifestyle users wanting to carry their footwear in style.

"The advice provided during the one-to-one meetings was invaluable and the technical CAD services were of the highest quality and second to none in professionalism and expertise.


"I would highly recommend the services of the University of Sheffield AMRC to anyone requiring advanced manufacturing research or design services - they exceeded expectations and provided the high quality services needed to develop, produce and market new products successfully.

"I'm now in the process of finalising the design to progress onto the next product development stage of tooling and production in England using recyclable and sustainable environmentally friendly materials."

Dee is aiming to fund the next stage of the Footloose Footwear Carrier's development via an online crowd funding campaign and a feature on BBC 2's Dragons' Den.

AMRC website

Images: AMRC


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