Thursday, November 7, 2013

News: Xeros open US HQ

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Rotherham cleantech company, Xeros, has officially opened its American headquarters in Manchester, New Hampshire.

The Leeds University spin-out, based on the Advanced Manufacturing Park (AMP), has developed a patented system using a unique method of special polymer beads rather than the usual large amounts of fresh water to clean clothes. Instead a small amount of water is added to loosen clothing stains and activate the beads.

With at least 70% less water, up to 50% less energy and approximately 50% less detergent, the Xeros system delivers superior cleaning results compared to conventional washing. The beads have a lifespan of hundreds of washes before being collected and recycled.

The company also named three industry veterans to lead its North American sales and operations and to support its current customers. The appointees include Jonathan Benjamin as president North America; David Kaupp, vice president of marketing; and Jim Basler as director of operations.

Jonathan Benjamin, president of Xeros North America, said: "We recently launched the Xeros System to the market at the Clean Show in New Orleans this past June. We already have several customers in the U.S. that are currently using our polymer bead technology. It is truly the first real innovation in the laundry industry in more than 60 years."

In 2012 it was chosen by Manchester, New Hampshire's Sterling Linen Services, a high-quality linen processing and rental service for area hotels, hospitals and restaurants. Xeros quickly followed by installing its next system at the Hyatt Regency in Reston, Virginia, which began using Xeros' proprietary bead cleaning solution for its guest rooms and restaurants.

In the UK, Xeros has appointed two new directors as it gears up towards full commercialisation of the technology and finalises the development of a household system to replace conventional washing machines.

Jocelyn Stuart-Grumbar joins as international development director having spent long periods in very different, market-leading businesses, notably Diageo and Dyson, where he has been responsible for developing and building brands (such as Bombay Sapphire Gin), and establishing businesses, for Dyson, in Italy, Spain and the USA. More recently, Joc was MD of Dyson in Beijing.

Andy Hewitt, is the new UK commercial director for Xeros having amassed 18 years of commercial experience in a variety of companies and industries. His formative years were spent at Procter & Gamble after which he moved to another FMCG blue chip corporation in Nestle.

Bill Westwater, chief executive officer at Xeros, said: "We're delighted to have such experienced, successful and high-level practitioners in their fields on-board.

"The investment required to recruit Jocelyn and Andy indicates our confidence in the benefits our system offers and belief that, as its advantages become more widely known, washing clothes the Xeros way will be commonplace in the years ahead."

Xeros website

Images: Xeros

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