Wednesday, October 22, 2014

News: SVM Europe expand portfolio

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Rotherham-based SVM Europe, a leader in the gift card industry, has expanded its portfolio to offer gift cards for hotel stays and concert tickets as it looks to dominate the European market.

SVM is the largest reseller and distributor of corporate gift cards, E-vouchers and gift vouchers in the B2B and the corporate gifting market with products used as incentives for sales staff and as part of cementing relationships with clients. Founded in the US in 1997, the European operations launched in 2008 and has offices in London and at Parkgate, Rotherham, where it employs around 50 staff.

Already working with 75 major UK retail brands, SVM Europe has retail partners such as TUI, Toys R Us, Schuh, Café Rouge, Bella Italia and Strada. It has now expanded its portfolio to include gift cards for Ticketmaster, the global event ticketing leader and one of the world's top five eCommerce sites, with over 26 million monthly unique visitors. It is part of the Live Nation group that produces over 20,000 shows annually for more than 2,000 artists.

Dan Nugent, sales director at SVM Europe, said: "The addition of the multi use Ticketmaster Card adds great benefit and dimension to our current portfolio of over 70 leading brands. The fact that you can use the card on a variety of live entertainment events from comedy shows to seeing your favourite band live is fantastic as it offers the recipient flexibility so it is a great reward of choice with something for everyone."

Nihal Pekbeken, VP Marketing at Ticketmaster UK, added: "We are delighted to be offering the Ticketmaster Gift Card through SVM Europe, giving us a great opportunity to open up our gift card offering to the corporate rewards market place."

SVM Europe is also adding to its portfolio with a link up with US-based Orbitz, to offer the Global Hotel Card, which can be used at over 70,000 hotels worldwide including all the hotel major brands, resorts, destinations, boutique hotels, Bed and Breakfast choices and more.

Nugent added: "The Global Hotel Card is a great acquisition to our portfolio. The travel nature of this product lines perfectly within motivational and promotional programmes, as travel incentives are a great motivator for any employer. The Global Hotel Card offers the end recipient a wide variety of holiday destinations worldwide in over 240 countries and is a great asset to have on any incentive and motivation reward scheme."

SVM Europe website

Images: SVM Europe

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