Monday, April 13, 2015

News: Linktagger at Hack4Europe event

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Linktagger, a digital development company based in Rotherham, has been selected to help bring the physical and online worlds closer together at Hack4Europe, the leading "hackathon" dedicated to regional startups.

Based in RiDO's Fusion @ Magna business centre, the enterprise was founded by Liam Winder and is using cutting edge technology such as NFC Chips, QR Codes and iBeacon to communicate with the public.

The event pits teams and individuals in five countries – France, Germany, Italy, United Kingdom and Spain – who will have two months in which to code innovative apps using the latest technologies from the likes of Uber, Paypal, HP and Alcatel.

Joining the big names, Linktagger has been chosen to provide teams with access to its Physical Web platform and will be useful in the "Internet of Things" category, making use of the ever-growing network of physical objects that have internet connectivity. For example, Linktagger Beacons are tiny coin battery size devices that emit radio signals, these signals can be picked up by smartphones, triggering actions and providing information for shoppers or visitors.

Liam Winder, founder of Linktagger, said: "It's fantastic to be chosen to represent UK tech startups in the Hack4Europe event, we're a small startup standing next to giants in the internet industry like Uber, and HP. We're passionate about building the physical web and are excited to see what the teams do with our technology."

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Hack4Europe will host Kick off events across Europe in April, with Linktagger representing the UK at Stack Overflow's offices in London on April 23. The news came to Linktagger as they are going live with a number of innovative mobile projects spanning several key areas of increasing innovation attention from smart cities and ecommerce to fitness and medical.

The system has been used by growing Rotherham health specialist, Vitalife to turn advertising space into shelves full of its products. The concept has been trialled initially in Sheffield, Leeds, and Manchester Piccadilly train stations with "Smart Posters" embedded with NFC Chips and include QR Codes relating to Vitalife's products, with a view to providing an innovative way to increase sales.

HelloCity! - a new form of city guide that brings the latest information to the smartphones of visitors and shoppers - has also been launched in Rotherham town centre to complement the current paper-based Shop Local scheme. QR Codes have been mounted in 50 prominent locations around town, linking to information on shopping, places to eat, visitor attractions, events and real-time travel information.

Linktagger website

Images: Linktagger

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