Tuesday, July 28, 2015

News: Martek at the Rugby World Cup

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Rotherham-based Martek Lifecare has been awarded a contract to supply defibrillators to every Rugby Union World Cup 2015 venue.

Based at Manvers, Martek Marine is one of the world leaders in the supply of safety and environmental monitoring systems for the shipping industry. Martek Lifecare (previously known as Martek Medical) specialises in lifesaving products including semi automatic external defibrillators that guide the user through the stressful experience of treating someone suffering from a Sudden Cardiac Arrest (SCA).

Thirteen match venues from eleven cities across England, and Cardiff in Wales, have been selected to host matches at Rugby World Cup 2015. Iconic venues include Twickenham, the Millennium Stadium, Wembley and the Olympic Stadium. Kicking off on September 18, the tournament is the biggest sporting event to take place in the UK since the London Olympics and the Tour de France.

SCA is the biggest killer in the world, accounting for around 140,000 deaths in the UK alone each year. Speed of treatment is vital, as the chances of successful defibrillation decline at a rate of around 10% with each minute that passes.

Martek is the UK supplier for the Lifeline range of defibrillators. The VIEW automated external defibrillator is the first of its kind, delivering step-by-step instructions with voice and video instructions at every stage of the rescue – including a metronome for performing CPR. In an independent study, it was found to be the simplest AED to use, a crucial element in delivering a timely rescue.

Steve Coulson, founder and director of Martek, said of the partnership with the Rugby Union: "We are proud to be partners of such a large sporting event, providing essential safety equipment with lifesaving potential to multiple venues. With recent high profile cases of sudden cardiac arrest such as rugby league player Danny Jones, it's testament to the Rugby Union's dedication to protecting both players and fans from cardiac emergencies with the installation of Lifeline VIEW."

Martek Medical is targeting the sport, health and fitness sector as well as schools and workplaces. It has also recently secured deals to supply airlines, easyJet and Etihad Airways that will see them use Lifeline defribrillators on their aircraft.

Martek Lifecare website

Images: rugbyworldcup.com / Defibtech

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