Dransfield Properties, the Barnsley-based company that specialises in retail led regeneration schemes, has been appointed as a development partner at the Waverley development in Rotherham.
A consultation event was held last week over proposals for a hotel, restaurants, shops, supermarket and community facilities.
Yorkshire's largest ever brownfield mixed-use development is being brought forward by landowner and developer, Harworth Group plc, and was approved in 2010 as the largest, most complex, planning application ever considered by Rotherham Council who gave outline approval for a new 3,890 home community across 741 acres.
After the site of the former Orgreave coking works was reclaimed, Harron Homes, Taylor Wimpey and Barratt have built 500 homes between 2012 and 2016, whilst one million sq ft has already been built at the Advanced Manufacturing Park (AMP) for occupiers such as Rolls-Royce and Boeing.
The site is key to the Advanced Manufacturing Innovation District (AMID) where the aim is to develop Europe's largest research-led advanced manufacturing cluster.
Just as important as the commercial and research facilities, the Sheffield city region's Infrastructure Investment Plan sets out that interventions to provide connectivity within the nucleus including public transport, cycling and walking are being encouraged. A high quality local centre to serve the needs of the AMID will also be encouraged to "act as a draw across the wider area and provide the much needed facilities to ensure the area works as a viable, vibrant and dynamic housing / employment community."
Now, plans are progressing for "Waverley Walk", the piece of the jigsaw between the residential and commercial development which is set to create that high quality local centre.
Dransfield works in partnership with local stakeholders and its latest scheme is the impressive £50m Fox Valley scheme that has transformed a steel stockholding yard into a vibrant mixed use town centre development at Stocksbridge.
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A consultation event was recently held on the Waverley site and showed that the inspiration for the new local centre was from the Fox Valley scheme that had been "carefully designed to reflect the area's rich industrial heritage as well as answering the need for a new retail and commercial heart."
As housebuilding progresses at pace, the proposed local centre has been relocated to sit between the AMP and residential areas - land previously known as Highfield Commercial where the AMRC Training Centre is located and where a Marston's opened a new build pub in 2014.
Proposed plans include a 26,000 sq ft hotel with 65 rooms and a restaurant, a 14,500 sq ft supermarket unit, 20 further units for retail and other uses such as gym and leisure and restaurants, a bus interchange, medical centre and over 400 car parking spaces.
Iain Thomson, partnerships manager at Harworth Estates, explained the importance of the scheme being high quality. He said: "This could be a "market-facing" development with standard occupiers but that's missing the point, especially as plans progress for the wider Advanced Manufacturing Innovation District.
"It needs to be high quality, and it needs to have high profile tenants, and that's why we have gone with Dransfield. The local centre is an importance piece of the jigsaw that ties together the residential and the AMP developments."
Following positive feedback from the consultation event, a planning application is expected next year. Following ground preparations, the scheme is expected to take two years to build.
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