Monday, February 16, 2009

News: AtraNova, Rotherham's newest hi-tech company


AtraNova, a spinout from Cambridge technology consultancy Sagentia Group plc, has become the latest company to relocate to the Advanced Manufacturing Park in Rotherham. AtraNova has exclusive use of a new patented technology called Ebonex, a titanium sub-oxide material from which the company has developed an electrolysis based system to create a chemical reaction and improve a company's effluent discharge into the sewer. AtraNova is working with businesses from the food, beverage, chemical and textiles industries which pay around £250,000-£300,000 a year to water companies for the treatment of their waste water. The aim of the Ebonex technology is to reduce this bill by between 50 and 80 per cent. A number of companies around the country already have the equipment installed and operational and AtraNova aims to have a dozen in operation by the end of 2009. AtraNova provides the equipment on a no charge basis but enters an agreement to take 50 per cent of the savings the company makes. Martin Frost, chairman of AtraNova, said: "Installing the product in this way is a statement of our belief and confidence in it. We believe in the technology and the market and know we have the potential to save a significant amount of money for many cash constrained businesses. "As with all new technology, this approach provides us with a chance to show the customer how our product will work and the commercial benefits it offers their business at no cost to them." The move into Strategic Sites' Evolution units has been helped by a £500,000 equity-based investment from South Yorkshire Investment Fund (SYIF). Martin added: "We decided to move to South Yorkshire because of the excellent support that is available to businesses and many of our customers are likely to be based within easy reach of Sheffield. "The money from SYIF will enable us to increase staff numbers to manage the equipment, the installation and provide support to customers. It will also help AtraNova create new business opportunities from an important manufacturing base."


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