Wednesday, July 13, 2011

News: Martek Marine expand worldwide


Rotherham company, Martek Marine, is expanding the global network for their innovative products in a bid to boost exports.

The Manvers company has significantly expanded the geographic coverage of its Navgard Bridge Navigational Watch Alarm system (BNWAS) installer network, following two day-long training sessions.

A BNWAS is designed to monitor bridge activity and detect any operator disability that could lead to shipping accidents. The system monitors the awareness of the Officer of the Watch (OOW) and automatically alerts other staff if for any reason, the OOW becomes incapable of performing duties through an accident, sickness or even a security breach such as piracy or hijacking.

The training programme was offered in the UK and Singapore to companies interested in installing and reselling Navgard. As a result Martek can now offer local BNWAS support in 13 different countries worldwide - China, Singapore, South Korea, India the UAE, Spain, Portugal, the Netherlands, Poland, France, Norway, Estonia and the UK.

Helen Taylor, marketing manager at Martek Marine, said: "Many of our customers have fleets operating worldwide and they need to know where they can get BNWAS installed locally, close to where their ships are docked or in port. When we talked to them it was clear that having a broad geographic spread of installers was high on their priority list and that, conversely, not having partners local to where they operate might be a block to sales.

"We now have the wide spread of installers that our customers told us they required and we are confident this will help us to increase our market share."

Martek is also expanding operations of their Fascalgas service, a calibration service for ship owners and managers that is thought to be the first of its type in the world. It works by providing certified calibration gas so that ship owners can prove that on-board gas detection equipment is operating correctly.

One year on from the launch of the service and the business is going from strength to strength, so much so that in response to customer demand, new hubs have been opened in Suez and Rotterdam.

The total number of hubs is now seven, with locations already set up in the UK, USA, Shanghai, Singapore and Dubai.

Steve Coulson, director at Martek Marine said: "Last year we launched Fastcalgas with the aim of taking the pain out of the process of buying calibration gas and making the whole process a lot simpler for our customers. The business has grown rapidly over the last twelve months and the next step towards ensuring consistent levels of fast service was to increase the number of stock holding hubs."

Martek Marine website



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