Thursday, February 2, 2012

News: Design Council roadshow in Rotherham


The Design Council is hosting a roadshow in Rotherham this month to help small to medium enterprises (SMEs) access mentoring in how to use design to survive, thrive and grow.

The event on February 9 will bring together design experts and business mentors with manufacturing firms to show them that, in spite of current testing economic times, now is the time to take up the subsidised opportunities currently on offer to access mentoring in how to use design to become more innovative, and compete more effectively.

Held at the Advanced Manufacturing Park in Rotherham, the event will discuss the Design Council's business mentoring programme, Designing Demand. Led by design associate Gavin Pryke, the two hour workshop will discuss the programme that was previously run via Business Link and has mentored over 650 SMEs in recent years.

The initiative is supported by the Department of Business, Innovation and Skills (BIS), which provides a 50% subsidy towards the cost to businesses wishing to join the programme.

Over the last ten years the Design Council has assembled and trained a network of 50 leading design management specialists, with industry experience across a range of businesses including blue chip names such as Virgin Atlantic, Philips and British Airways. These experts work on a one-to-one basis with businesses enrolled on the programme to help them identify a design project which could give them real competitive advantage, and assist in procuring a designer to work with.

Ellie Runcie, director of Design Innovation Services at the Design Council, said: "It is undoubtedly a challenging time for businesses, however now is the right time to invest in identifying new routes for growth.

"Over the years we have seen hundreds of business owners move from being healthy sceptics to strong advocates of design, making it an integral part of their operations and using it as a critical tool for innovation.

"Design has been helping hundreds of businesses around the UK to diversify their products and services, strengthen their position in existing markets as well as open up new markets. This investment has been delivering results, with a potential return on investment of more than £25 for every £1 a business spends on design."

Design Council website


Supported by:
More news...

  © Blogger template Newspaper III by 2008

Back to TOP