Tuesday, March 18, 2014

News: New health store boosts Rotherham's vitality


Rotherham-based health specialist, Vitalife, has opened a new store in Rotherham town centre.

Based at RiDO's Fusion @ Magna business centre at Templeborough, the enterprise started life in 2010 in the niche industry of specialist teas. It has gone on to launch a new line of organic coconut oil and develop a range of vitamins and minerals that feature no artificial or highly processed bulking agents or fillers.

The growing brand purchased its first High Street store last year, following several years operating purely online and via resellers as a successful health food brand and retailer.

Vitalife Health in the Keppel Wharf building offers a range of products from teas, oils and vitamins/supplements, through to a range of health foods and drinks. The company's philosophy is that health products should be 100% natural - containing no artificial or highly-processed ingredients.

Gavin Edley, managing director Vitalife Ltd, who was named Rotherham's Young Entrepreneur of the Year 2013, said: "The Vitalife Health Rotherham store aims to fill a local gap for genuinely healthy vitamins, minerals, supplements, and health foods - bringing quality health products to the area and with attractive offers for our customers ensuring value for money.

"We will also be fulfilling demand for gluten-free, lactose-free, organic, and other diet-specific products in the Rotherham area."

The new store secured a £7,500 grant from the council's Business Vitality Grants Scheme which since 2009, has supported over 20 businesses to get started in the town centre, offering help towards rent and fit-out costs for retailers that have potential to widen the appeal and drive footfall for the benefit of all businesses.

The store, which began trading this week, is the first to open in the prestigious £7.7m Keppel Wharf development since it was completed by Iliad as part of the Rotherham Renaissance programme in 2009.

Bernadette Rushton, retail investment manager at Rotherham Council, said: "Not only is it great to see Vitalife increasing the range of independent retailers within the town centre and bringing quality specialist products to Rotherham shoppers, this is also the first commercial tenant in the Keppel Wharf development; a key location within the riverside property portfolio."

Having expanded a number of times at its Templeborough base, Gavin is already planning to add more stores to the Vitalife portfolio. He added: "Our plan is to launch several more stores, starting as far afield as possible with our third. This will force us to build a supply infrastructure for the stores that can support a nationwide network, rather than just thinking locally and supplying local stores on a more casual basis."

Vitalife website
Rotherham town centre website

Images: RMBC


Anonymous,  March 18, 2014 at 9:31 AM  

Where is Keppel Wharf? I've honestly never heard of it, despite being from Rotherham and having lived back here for five years.

Tom,  March 18, 2014 at 10:15 AM  

It's the name of the residential building built by the river on the site of the "old baths" on Market Street / Main Street.

There are a number of retail / commercial units on the ground floor.

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