Monday, June 15, 2015

News: New summer events should increase footfall in Rotherham town centre


A new set of themed events replacing the traditional Rotherham by the Sea event has been designed to give a boost to businesses across the town centre this summer.

The five themed events, plus a special three-day Clifton by the Sea event, will offer a range of free attractions and activities for children and young people during the school summer holiday period.

Rotherham Council decided to switch from the Rotherham by the Sea event, which has been running for the last 12 years, after it was highlighted that the nature of the event puts increasing pressure on both council staff and the Police to supervise the area. A council report added that, whilst businesses in the immediate vicinity of All Saints' Square report additional trading during the week, businesses in other parts of the town have said that it has zero effect on their trading.

The report adds that there is relatively little support from the businesses for Rotherham by the Sea, which costs £7,400 out of the £27,024 available to be spent on events.

A special three-day Clifton by the Sea event will see the deckchairs and Punch and Judy show move across to Clifton Park.

Rotherham's Vintage Hop, deemed as the most successful event of the year in terms of attracting new customers and spending in the town, has also been given a new summer date on July 11. Over 2,000 people attended the event when it was first held in November, celebrating the 40s and 50s with vintage fairs, cars, harmony singers and jive dancing.

Commissioner Julie Kenny at Rotherham Council said: "Following a review and feedback from residents and local businesses it was agreed we would change the format of this year's summer event to offer more to local people and visitors.

"The aim is to have something a bit different each week with plenty of free events, attractions and activities on offer to keep everyone interested in coming back to the town centre during the holidays which should increase the footfall and business for our local retailers."

Money saved by not staging Rotherham by the Sea is also set to be used for a Christmas event as town centre businesses place a great deal of importance on the December trading period.

Rotherham town centre website

Images: Clifton Park Rotherham


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