Monday, February 15, 2016

News: Pointer Pet Products acquired


Rotherham dog treat manufacturing business Pointer Pet Products Ltd has been acquired by Lincolnshire pet food manufacturer Fold Hill Foods Ltd.

Based at Eastwood, Pointer distributes its products to bespoke pet food retailers and supermarkets. Established in 1959, Pointers started producing dog mixer biscuits, but over recent years has expanded the product range to include a wide range of other baked and extruded dog biscuit snacks and complimentary treats.

Fold Hill is a family-run business based in Boston, Lincolnshire that has been making dog food for over 40 years. Originally, Fold Hill was a mixed farm with sheep and cattle grazing alongside fields of vegetables and cereals. An early example of diversification, owner Ted Grant OBE bought a small, second-hand oven started producing dog food on the farm premises. The firm now employs 150 people and has a high-performance bakery that produces 35,000 tonnes of quality pet food per year.


The acquisition, for an undisclosed sum, comes at a time when Fold Hill Foods Ltd is seeing a rapid expansion in both its well-known Fold Hill and Chewdles range of pet foods, as well as its premium slow-baked Laughing Dog completes, mixer meals and treats.

Brian Allen, general manager at Fold Hill Foods, said: "Once again the Grant family has invested for the future of Fold Hill Foods. Pointer Pet Products Ltd becomes a wholly owned subsidiary of Fold Hill Foods Ltd.

"We are very proud to bring such a well-respected brand into the Fold Hill family and look forward to combining forces with Pointer to drive new developments to bring new baked pet products to market. As one of the few pet food manufacturers now in Britain to make all of its own products, this is a very exciting time for a family run British manufacturer."

The future is looking brighter for Pointer which survived going into administration in 2009. The business entered administration following liquidity issues within its then parent company, the Rodi Group, which has operations in Germany and the Netherlands, compounded by the cost of investment in additional production and packaging lines.

Backed by private investors, a new company was formed to take over the Rotherham operations that employed 50 people in 2010. Two years later, US private equity firm, Swander Pace Capital acquired Pointer Pet Products Limited.

Fold Hill website
Pointer website

Images: Pointer Pet Products


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