Friday, December 2, 2016

News: D4 marketing South Yorkshire manufacturing to the world


Rotherham-based manufacturing company, AESSEAL, has praised the services of a specialist industrial design consultancy, D4, in helping it to grow business.

With global headquarters at Templeborough, AESSEAL manufactures seals to stop leakage of harmful liquids and gases into the environment for a wide range of industries, including oil and gas, food, water, mining and pharmaceuticals. It is one of three major South Yorkshire manufacturing companies who have recently started working with industrial design specialists, D4.

Based at The Electric Works in Sheffield, D4 specialises in solving marketing challenges for engineers, manufacturers and distributors.

David Amory, global head of marketing at AESSEAL, said: "D4 have been extremely responsive to our needs, producing a brand new mini-site for an important product launch in just a few days. The project was delivered both on time and on budget and we look forward to working more closely with D4 in the future."

Justin Williams, creative director at D4, added: "We are delighted to be working with AESSEAL who are a wonderful representative of the industrial heritage that is so rich across manufacturing companies in Rotherham and the rest of Yorkshire."

Williams and managing director Paul Herron established the company in 2011 alongside senior creative Matthew Hall and head of digital Jeremy Hoke to work specifically with British industrial brands. Their aim is to establish Sheffield-based D4 as the region's leading industrial brand consultancy.


Williams added: "Good design sells, so why is all the best work aimed at consumers? Let's face it, many designers simply don't want to work with unglamorous clients, and many industrial leaders think design is artsy-fartsy fluff. So, they commission, and receive, second rate work that gets poor results.

"D4 are different. We're passionate about industry and fascinated with the heritage and traditions of people who make things. We’re not interested in egos, we want to ensure that the businesses we work with perform better in a world that is changing fast."

Clients such as Sheffield based international metal traders Asmet and Doncaster's cryogenic valve specialists Herose Ltd have recorded year-on-year growth – in enquiries, exports, sales, turnover and profit – since beginning work with D4.

Herron said: "We're proud to be taking the products and services of South Yorkshire industry into the wider global economy. In my experience the best MD's and CEO's are always thinking three years ahead. Our job is to translate their vision into opportunities that can be converted into sales.

"Clients we work with have sold more products to existing customers, broken into new markets and discovered fresh revenue streams.

"Post-Brexit industrial marketing needs to be adaptive as new markets and locked-in networks won't open by themselves. Products, services and currencies demand change fast, and we know you need to flex with them to have profitable conversations with industrial buyers."

Herron added that design consultancies need to speak the same language as their clients. He said: "You won't hear any "full service agency" talk about "transformational branding" or "integrated campaigns" here. Just clever, well executed communication strategies that work as hard as our clients."

AESSEAL website
D4 website



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