Monday, September 1, 2025

News: Swim school looking to make a splash with new Rotherham location

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A family run business is hoping that the planning process will all go swimmingly as it looks to expand into another Rotherham location.

Super Swimmers was established in 2009 and initially the swim school operated through hire of public and private pools for children’s lessons. it now operates from two of its own locations - Dinnington in Rotherham, and Rossington Hall in Doncaster.

The company has now identified Unit 4 Phoenix Riverside at Templeborough to help address the substantial waiting lists in the area for the type of one on one swimming lessons they offer.

Rothbiz reported on the development back in 2020 and the unit was completed in 2023 but has remained vacant ever since.

As the site is designated for industrial and business use, an application is required to change the use of the 5,740 sq ft unit so that it can be used as a swimming pool.

Rotherham Council raised initial concerns regarding the loss of industrial space that would generate employment.

A sequential test has not been submitted. Sequential tests ensure that development is located in the most sustainable location first (usually in town centres), before other, less sustainable locations are chosen.

Plans include the pool and plant rooms being built on a raised platform, plus a reception/café area with viewing to the pool area, changing rooms and toilets.

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Operating hours are shown as 8am to 7.30pm weekdays and Saturday and Sunday from 8am to 4.30pm. In the week, morning sessions would be for adults, afternoon sessions for local schools and children's lessons in the evenings.

With 11 spaces at the unit, plans say that car parking would be sufficient for the staff and customers and operators add that: "they would work alongside the local businesses closing who have agreed for us to use their facilities and the pub car park."

If approved, it is anticipated that 25 to 30 people would be employed at the new pool in a variety of roles including water-based assistants, teachers and administration, management and cleaning personnel.

Directors Ryan Plant and Rachel Turner state in the plans: "Throughout the transition from hirer to owner, we have developed our business models to ensure we are able to provide a positive impact on the local community, provide jobs to the local area and become a popular choice for this important lifelong skill for all our pupils.

"Our business teaches a life skill and is in a sector that is poorly accommodated in a relatively low-income area. We provide affordable life skill lessons with 16 successful years of evidence to support this. We would also be able to offer the local schools a solution to lesson offering for pupils and assist with carbon footprint due to the locality of our premises.

"We are very passionate about our business and the growth of this in areas that we feel would benefit from what we offer."

Super Swimmers website

Images: Super Swimmers / CPP

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