News: IntelliAM expands into the building products sector

Rotherham-based IntelliAM AI plc, the software company transforming productivity in the manufacturing industry through artificial intelligence and machine learning, has officially expanded into the building products sector, securing new contracts with two other Yorkshire companies – Elland-based Marshalls and Castleford-based H+H.

The Dinnington company has also announced deals with Tarmac and global building supplies company Knauf, at sites in the UK and Japan.

IntelliAM is powering a new global industrial revolution through its AI solutions which unlock greater productivity, quality, performance, efficiency, and safety, while also reducing waste and increasing throughput.

The industrial AI specialist has secured new contracts worth £250,000 in total, with confirmed orders covering 15 manufacturing sites.

The announcement marks a significant shift for IntelliAM, which until now has been primarily known for its stronghold in the FMCG and food & beverage industries.

The announcement follows several months of consultancy-led collaborations with major building product manufacturers.

Manufacturers in the building services sector are facing increasing performance pressures and challenges with maintaining critical assets, as well as resource shortages.

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As companies move to a fully connected IntelliAM solution they are able to strengthen reliability, reduce engineering downtime, and improve maintenance efficiency across mechanically intensive, highly abrasive production environments.

The expansion into the fast-growing building products sector further reinforces IntelliAM’s diversification strategy and comes just weeks after the company announced a major extension of its contract with Hovis, one of the UK’s most recognised bakery brands.

Tom Clayton, CEO of Dinnington-based IntelliAM AI, said: “Manufacturers across the building products sector are dealing with unique pressures ranging from abrasive production environments to growing challenges in staffing, resourcing, and maintaining critical assets.

“Our technology gives these teams the ability to stay connected 24/7, access engineering insights instantly, and make more proactive, data-driven decisions that enhance reliability and reduce downtime.

“What’s particularly exciting is that companies like Yorkshire’s Marshalls and H+H, as well as Knauf, and Tarmac, initially came to us for consultancy support and are now choosing to fully connect their factories through IntelliAM’s predictive AI.

“It’s a strong validation of the value we bring, and we expect this vertical to continue its rapid growth through the end of the year.”

Aquis-listed IntelliAM, founded in 2023 and built on the strong technical foundations of Sheffield-based 53 Degrees North, works across a range of sectors and has developed a firm footing in the international FMCG sector servicing a quarter of the world's top 100 FMCGs and half of the top 12 food and beverage manufacturers including Müller, Mars, ADM, Weetabix, and Diageo.

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News: IntelliAM lands major multi-site AI deal with Hovis

Rotherham tech firm IntelliAM has announced a major expansion of its commercial partnership with iconic bakery brand, Hovis Limited.

With offices in Dinnington, IntelliAM uses AI models to proactively increase operating efficiency of the existing assets of the company's manufacturing clients.

The expanded contract – which represents a ninefold increase on the original agreement – will see full deployment of the IntelliAM platform across multiple manufacturing sites. It will also include integration of IntelliAM smart sensor interfaces across production lines, alongside ongoing consultancy services to drive measurable gains in reliability, productivity, and asset availability.

The anticipated productivity improvements are expected to deliver full return on investment within the first year, accelerating Hovis's journey towards AI-powered, proactive manufacturing excellence.

In September 2024, IntelliAM secured an initial contract with Hovis to deliver reliability consultancy services across three key sites. The project successfully delivered gap analyses, criticality assessments, and tailored maintenance strategies that enabled targeted, data-driven improvements to production reliability.

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Chris Bradley, Chief Operations Officer of Hovis Limited, said: "We are pleased to be making this next step investment in IntelliAM's services and AI platform, following a detailed analysis of the outcomes from our initial engagement."

Tom Clayton, Chief Executive Officer of IntelliAM, added: "This expanded contract represents a significant milestone for IntelliAM, validating the commercial value of our AI-driven solutions. We are proud to be deepening our relationship with Hovis and to be helping them lead the way in transforming UK manufacturing productivity.

“IntelliAM exists to transform productivity in the manufacturing industry. We are committed to powering a new industrial revolution through artificial intelligence and machine learning – helping manufacturers tap into billions of machine data points to enable intelligent asset management and deliver transformational change.”

The news follows IntelliAM’s Connected Performance Summit, co-hosted with SKF recently at the Cutlers’ Hall in Sheffield, which explored how connected technologies and AI-driven maintenance are transforming modern manufacturing. The event brought together over 150 senior decision-makers from leading food and drink brands, including Hovis, Mars, PepsiCo, and Diageo.

Aquis-listed IntelliAM, founded in 2023 and built on the strong technical foundations of Dinnington-based 53 Degrees North, works with a quarter of the world's top 100 FMCGs and half of the top 12 food and beverage manufacturers.

The company was named 'Manufacturing Tech Company of the Year' at the 2025 Business Tech Awards.

IntelliAM website

Images: Hovis

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News: Rotherham tech firm targets US

A Rotherham-based software company has secured its first order in the USA and entered a strategic partnership to target the country's manufacturing sector.

With offices in Dinnington, IntelliAM uses AI models to proactively increase operating efficiency of the existing assets of the company's manufacturing clients.

IntelliAM uses machine learning and AI solutions to tap into billions of manufacturing data points to boost productivity and reduce operating costs for customers which include Muller, Mars, ADM, Weetabix, and Hovis.

An order has recently been received for IntelliAM AI platform services and sensor supplies from a high-quality food manufacturer in the USA for three of its major manufacturing sites.

The order provides for IntelliAM AI to supply software, technology support and sensors on-site which will enable the manufacturer to maximise its manufacturing efficiencies and return on investment. The order covers an initial period of 12 months.

Tom Clayton, CEO of IntelliAM AI, said: "This is an important new customer for IntelliAM and our first in the USA. Our respective teams have been working closely together to develop a bespoke programme of enhanced asset care deploying our AI and machine learning platforms for the three manufacturing sites."

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The company collects vast amounts of data from the client's machines and operational systems which is processed through the IntelliAM platform to provide actionable insights that encompass a broad range of areas, such as productivity, reliability and supply-chain optimisation, as well as energy efficiency and sustainability.

In a bid to accelerate growth in the american market, the firm is also working with US-based hardware innovator, Connection Technology Center (CTC), to co-develop advanced smart sensing solutions for the manufacturing sector.

The collaboration brings together CTC’s industry-leading industrial sensors with IntelliAM’s powerful AI platform, launching dual-branded hardware that integrates directly into IntelliAM’s system.

The joint solution is designed help US manufacturers bridge critical data gaps and provide access to richer real-time insights for asset performance, reliability, and predictive maintenance.

Together, the companies aim to bring smarter, data-driven asset management tools to manufacturers and asset-intensive industries across the USA.

Clayton, added: "This isn’t just a partnership, it’s a powerful alignment of two companies with shared ambition and complementary strengths.

“CTC is renowned for the quality and reliability of its hardware, and we’re excited to pair that with our AI-powered platform to deliver a solution that stands out in the market.

“This partnership represents a critical step forward in delivering our vision. By combining our AI-driven insights platform with dual-branded advanced sensory technology, we’re enabling a new level of data completeness and operational visibility for our customers.

“We’ve worked closely with the CTC team, and this agreement reflects our mutual confidence and shared focus on innovation. We’re proud to be bringing this new solution to the US industrial market at a time when the demand for actionable, real-time data has never been higher.”

Images: IntelliAM

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News: IntelliAM AI strengthen senior management team to drive growth

Rotherham-based software company, IntelliAM AI plc has strengthened its senior team as it plans further growth.

With offices in Dinnington, IntelliAM uses AI models to proactively increase operating efficiency of the existing assets of the company's manufacturing clients. Richards believes that the company is responsible for "the best AI tech in the manufacturing/productivity sector" and in 2024 it joined the Aquis Stock Exchange Growth Market, raising £5m in the process.

Rothbiz reported recently on David Richards MBE, co-founder and non-executive chairman of Rotherham-based software company, IntelliAM AI plc, stepping down as chairman and as a director as part of a planned transition.

IntelliAM, uses machine learning and AI solutions to tap into billions of manufacturing data points to boost productivity and reduce operating costs for customers which include Muller, Mars, ADM, Weetabix, and Hovis.

Jane Robinson has been appointed as Vice President for Business Development at IntelliAM which counts six of the world's top 12 food and drink producers as customers.

Jane is a former Founding Director of engineering business Cutting Technologies and has more recently delivered financial change management projects for large public sector organisations and private sector companies.

A well-known figure in the South Yorkshire business community, and a Member of the Company of Cutlers in Hallamshire, Jane will lead IntelliAM's accelerated growth and cross-channel marketing.

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IntelliAM has also recently appointed Ian Wild as VP of Product. Ian, who is based in San Francisco, has significant multi-national experience as a Customer Experience VP, Partner Solutions VP and Senior Solutions Architect.

Owain Lewis has been appointed as VP of Data Engineering. Owain joins IntelliAM following a lengthy career as a senior applications architect working for PLCs and limited companies including PlusNet and TechnoPhobia.

IntelliAM CEO, Tom Clayton, said: "IntelliAM is fast becoming a leader in the science of manufacturing, and we are thrilled Jane has joined us permanently to help drive our brand forward, both in the UK and globally.

"Jane has a deep knowledge of the manufacturing and engineering sectors and, as a former director at a successful SME, she knows how to leverage growth through smart business development and impactful marketing."

Jane Robinson added: "Manufacturers do not need to break the bank to rebuild old factories or replace legacy equipment - instead, they can use the data taken from existing machines to understand how efficiency can be improved, productivity increased, downtime minimised, and energy reduced.

"The scope for game-changing improvement across the entire manufacturing sector is colossal, and I'm looking forward to growing both internal and external relationships to support IntelliAM's expansion."

IntelliAM AI website

Images: Muller

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News: Richards to step down from board at listed Rotherham firm

David Richards MBE, co-founder and non-executive chairman of Rotherham-based software company, IntelliAM AI plc, will step down as chairman and as a director as part of a planned transition.

With offices in Dinnington, IntelliAM uses AI models to proactively increase operating efficiency of the existing assets of the company's manufacturing clients. Richards believes that the company is responsible for "the best AI tech in the manufacturing/productivity sector" and in 2024 it joined the Aquis Stock Exchange Growth Market, raising £5m in the process.

The listing followed on from an initial fundraising with venture capital funding and tech knowhow from Yorkshire AI Labs, where Richards is a managing partner having previously founded and led a series of software businesses during a 25-year career in Silicon Valley.

IntelliAM AI said that the decision aligns with the board's post-IPO succession plan, which envisaged the tenure as chairman lasting for 12 months following the successful public listing. David will remain in the role of chairman for the next six months and provide continuity during a planned transition period.

David Richards MBE, said: "As Co-Founder of Intelliam AI, I am immensely proud of what we have achieved since the company's inception and during our journey to becoming a listed entity. The decision to step down as Chairman has always been part of our strategic plan, enabling me to focus on my role as Managing Partner of Yorkshire AI Labs, which remains fully committed to supporting Intelliam AI as a 20% shareholder.

"My belief in the company's vision, strategy, and leadership team is unwavering, and I look forward to continuing to support its success through my ongoing involvement."

The company collects vast amounts of data from the client's machines and operational systems which is processed through the IntelliAM platform to provide actionable insights that encompass a broad range of areas, such as productivity, reliability and supply-chain optimisation, as well as energy efficiency and sustainability.

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The share placing enabled the completion of a £5m acquisition of 53 North, a Dinnington-based provider of a broad range of asset care consulting and management strategies for manufacturers, particularly in the fast-moving consumer goods (FMCG) sector, including McVities (Pladis), Mars, Diageo and PepsiCo.

Leveraging 53 North’s existing clients, the six months from the IPO (initial public offering) has been a busy time for the group. Since IPO it has doubled the number of clients using the IntelliAM platform.

An extension to an existing agreement was announced with a large global leader in beverage alcohol, along with a contract win with Hovis.

It has also signed a Letter of Intent with Sweden's SKF, the world's largest bearing and lubrication systems manufacturer.

The group was also named as a Lighthouse for AI and received £263,000 funding approval for a research project.

Tom Clayton, Chief Executive Officer at IntelliAM AI plc, said: "We are pleased with the strong progress made in this first half, as we continue to execute on our strategic goals. The successful completion of our IPO and acquisition of 53 Degrees North Engineering have significantly strengthened our foundation, and we are starting to see the benefits of aligning our consulting expertise with the IntelliAM platform.

"The momentum we are building with our AI-driven technology is particularly exciting, as it positions us to deliver greater value to our growing customer base while enhancing recurring revenue streams. With a robust pipeline of opportunities and a clear focus on innovation, we are well-placed to drive further growth and continue advancing our vision for the future of AI in manufacturing."

IntelliAM AI website

Images: Yorkshire AI labs

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News: IntelliAM AI secures DIF Lighthouse Funding Award

A subsidiary of IntelliAM AI plc, the Rotherham software company leveraging the power of AI and machine learning in the manufacturing industry, has been named as a "Lighthouse for AI" and secures a Digital Innovation Fund (DIF) Lighthouse Funding Award of £263,000.

The Dinnington firm, which recently floated on the stock exchange, has developed a platform that can be used when determining optimum run speeds or machine settings, help with stock keeping and hygiene processes, and help predict and prevent component failure. The aim is to increase production levels and reduce downtime.

The funding is for a research project into the application of AI in lubrication analysis is made by The Smart Manufacturing Data Hub which is funded by Innovate UK.

IntelliAM AI recently acquired 53 North, a provider of a broad range of asset care consulting and management strategies for manufacturers, particularly in the fast-moving consumer goods (FMCG) sector, including McVities (Pladis), Mars, Diageo and PepsiCo.

IntelliAM AI has access to over 180 manufacturing sites in the UK and has lubrication analysis results for thousands of components from the last ten years. Lubrication is one of the key drivers of manufacturing downtime.

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Using IntelliAM’s existing data, and new data to be collected during the project, a machine learning model will be created to advise OEMs and SMEs on best practice lubrication for their components.

Software will be built that allows component information to be entered and the MLM will then create the grease and oil lubrication schedules automatically. Software will also be built that creates an on-condition lubrication schedule based on bearing condition.

An oil analysis result checker will be created, so that organisations can upload individual oil analysis results and compare themselves to our 10 years of history, specific to the environment and component types. Any issues will be highlighted and advice on action given.

This project will help reduce machine downtime on manufacturers equipment and create resilience against the reduction in engineering skills that we currently have in the UK. Sustainability will be improved as oil will only be replaced when needed.

This project will impact the Company on three fronts, namely improved internal productivity, new machine learning access to SMEs and a commercial product to increase sales.

IntelliAM website

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News: Rotherham AI firm floats on stock exchange

A Rotherham-based software company responsible for "the best AI tech in the manufacturing/productivity sector" has joined the Aquis Stock Exchange Growth Market, raising £5m in the process.

With offices in Dinnington, which is in Rotherham, IntelliAM uses AI models to proactively increase operating efficiency of the existing assets of the company's manufacturing clients. The group achieves this by harnessing vast amounts of data from the client's machines and operational systems processed through the IntelliAM platform to provide actionable insights for clients that encompass a broad range of areas, such as productivity, reliability and supply-chain optimisation, as well as energy efficiency and sustainability.

The platform can be used when determining optimum run speeds or machine settings, help with stock keeping and hygiene processes, and help predict and prevent component failure. The aim is to increase production levels and reduce downtime.

Aquis Stock Exchange is designed specifically for growth enterprises and offers the first stage of being a publicly quoted company. The move follows on from an initial fundraising with venture capital funding and tech knowhow from Yorkshire AI Labs.

The trading of shares has raised gross proceeds of £5,079,989, meaning that the market capitalisation of IntelliAM was approximately £15.4m.

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The share placing has also enabled the completion of a £5m acquisition of 53 North and the placing of new shares, meaning that market cap increases to £19m.

Based at Dinnington, 53 North is a provider of a broad range of asset care consulting and management strategies for manufacturers, particularly in the fast-moving consumer goods (FMCG) sector, including McVities (Pladis), Mars, Diageo and PepsiCo.

Leveraging 53 North’s existing clients, IntelliAM's strategy is to organically develop its technology platform while also rolling out a robust go-to-market strategy to support its ambitious growth plans. Remaining proceeds (around £3m) are set to be used to continue research and development to accelerate platform and software module development, to hire additional key personnel (machine learning data scientists and software engineers) and to fund the ongoing working capital costs.

Tom Clayton, Chief Executive Officer of IntelliAM, said: "We are delighted to be joining the AQSE Growth Market at a time when we have combined our established manufacturing asset management consultancy with our more recently developed and launched IntelliAM AI platform. We believe that this platform has immense and proven potential to reduce unscheduled manufacturing downtime, improve producer operating efficiencies and thereby increase our clients' profitability."

Clayton founded 53 North Group over a decade ago. David Richards co-founder and former CEO of WANdisco Plc (now Cirata Plc) is IntelliAM's non-exec director, alongside Professor Keith Ridgway CBE and Dame Julie Kenny DBE DL, who both take independent non-exec director roles.

IntelliAM website

Images: Yorkshire AI Labs

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