News: Castus create good websites - pure and simple
"Cut through unnecessary online jargon" - that is the gospel according to the two young website entrepreneurs behind their Rotherham-based Castus web-design agency.
The former school friends, Chris Harpin and Gary Hides, felt so strongly that websites should focus on simplicity and get straight to the point as well as look great, that they named their business Castus – Latin for pure and simple.
Chris Harpin said: "Having a website these days is an essential tool for any business, but because there's so much out there that’s both sophisticated and functional, a clumsy, long-winded, poorly designed website reflects badly on any company. It's a damaging mistake.
"People's expectations are very high. That's why we're so passionate about simplifying the jargon for our clients as well as making sure design quality is high. There's just no point in having a website that doesn't reflect, in a nutshell, what your business does and makes it accessible for potential customers, including e-commerce."
The future entrepreneurs were schoolboys sitting next to each other at Wickersley Comprehensive, but went their separate ways at 18 when Chris went into project management at the Arcadia Group and Gary went into the RAF as an electronics technician.
By 2007 they had set up Castus together, a web design, development and management agency based at RiDO's Matrix @ Dinnington business centre.
Now, both aged 29, they have a team of five staff to help them service a list of impressive clients.
Chris Harpin said: "We're different from other web design agencies in that I've got a background in project management, so we’re efficient and deliver what we say we will, on time.
"The technical side of the web is evolving all the time. What looked modern two years ago, looks outmoded today. That's our challenge."
Moving into Matrix was a good, low-cost solution to taking on the overheads of premises for their fledgling company, said Chris Harpin.
"The facilities here are second to none – it provides a real wow factor for our business clients. We often use the board room for meetings and we have flexible, 24-hour access, plus an easy-in, easy-out policy. There are also business advisers we can go to if we need advice. It's been a great move for us."
Castus website
Rotherham Invesment and Development Office
Rotherham
The former school friends, Chris Harpin and Gary Hides, felt so strongly that websites should focus on simplicity and get straight to the point as well as look great, that they named their business Castus – Latin for pure and simple.
Chris Harpin said: "Having a website these days is an essential tool for any business, but because there's so much out there that’s both sophisticated and functional, a clumsy, long-winded, poorly designed website reflects badly on any company. It's a damaging mistake.
"People's expectations are very high. That's why we're so passionate about simplifying the jargon for our clients as well as making sure design quality is high. There's just no point in having a website that doesn't reflect, in a nutshell, what your business does and makes it accessible for potential customers, including e-commerce."
The future entrepreneurs were schoolboys sitting next to each other at Wickersley Comprehensive, but went their separate ways at 18 when Chris went into project management at the Arcadia Group and Gary went into the RAF as an electronics technician.
By 2007 they had set up Castus together, a web design, development and management agency based at RiDO's Matrix @ Dinnington business centre.
Now, both aged 29, they have a team of five staff to help them service a list of impressive clients.
Chris Harpin said: "We're different from other web design agencies in that I've got a background in project management, so we’re efficient and deliver what we say we will, on time.
"The technical side of the web is evolving all the time. What looked modern two years ago, looks outmoded today. That's our challenge."
Moving into Matrix was a good, low-cost solution to taking on the overheads of premises for their fledgling company, said Chris Harpin.
"The facilities here are second to none – it provides a real wow factor for our business clients. We often use the board room for meetings and we have flexible, 24-hour access, plus an easy-in, easy-out policy. There are also business advisers we can go to if we need advice. It's been a great move for us."
Castus website
Rotherham Invesment and Development Office
RotherhamImages: RiDO
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