Wednesday, August 14, 2013

News: Nike set to open new store in Rotherham

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American sports brand, Nike, is planning to open a new factory store at Parkgate Shopping in Rotherham.

Taking over the 10,000 sq ft unit vacated by fellow sports retailer, Sports Direct when it expanded into the former JJB Sports unit next door, the Nike factory store will offer authentic Nike products from previous seasons, at discounted prices. These include sports apparel, footwear, accessories and equipment.

This week also saw the first Early Learning Centre and Mothercare outlet store open within the current Mothercare unit on the park. Mothercare has been reducing the number of High Street stores for the ELC brand it acquired in 2007, with the aim of taking the best sites from both brands and creating more profitable stores with two brands in the one location.

A planning application has been submitted for new signage at the Nike factory store, the first in South Yorkshire, and recruitment is underway for store management.

Trade magazine Retail Week reported earlier this year that Nike was planning to double its UK store portfolio to 60 over the next few years with a focus on out-of-town expansion. One recently announced deal will see Nike open its first UK non-discount shopping park store at Broughton Shopping Park in Chester.

Owned by Hercules Unit Trust, which is advised by British Land and managed by Schroders, Parkgate Shopping is one of the largest retail parks in the UK, home to over 40 shops and attracting around seven million visitors a year.

The latest deal signifies an upturn for the park in terms of lettings after a difficult 2012 when it was hit by a number of retail administrations. Big names including Comet, JJB Sports, HMV, Birthdays, GAME, Peacocks and Shutopia left the park with Kiddicare and Frankie & Benny's the most recent openings. The park now has just three vacant units including the large unit vacated by Comet when the electronics retailer went into administration.

In July, planning permission was granted for the installation of a mezzanine floor adding 5,000 sq ft to the unit currently occupied by BHS. The unit to be taken by Nike will have its mezzanine floor removed.

Meanwhile, at the nearby Foundry Retail Park, the owners, Brockton Capital and Pradera, have recently submitted plans to sub-divide the large unit recently vacated by Staples in the hope of securing lettings for two smaller units.

Parkgate Shopping website

Images: Nike / Triplar

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