Monday, January 19, 2015

News: Signs Express scores Basketball contract

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Signs Express (Sheffield) has ensured a championship finish at the new headquarters of Basketball England in Sheffield.

Founded in 1936, Basketball England (then commonly referred to as the EBBA) is the governing body for all basketball in England. The non-profit making organisation recently moved its offices to the English Institute of Sport building in the Lower Don Valley which offers world class athletes a key training environment. Signs Express (Sheffield) secured the contract to add the finishing touches with a vast array of signage across all areas of the facility.

In February 2004, Steve and Carol Morris opened their fully equipped sign making centre in Rotherham, since then, they have expanded their territory to include all of Sheffield. Based at Templeborough, Signs Express pride themselves on their expertise and innovative solutions to help businesses come up with perfect signage solutions, tailored specifically to their requirements.

With the logo comprising of the strapline "BE inspired" used below two red lion heads, it was important for Signs Express to perfectly recreate the organisation's emblem throughout the signage requirements.

A striking 3D result was achieved by using individually cut pieces mounted onto a circular substrate which was fixed directly to the main reception area. In addition, individually cut lettering spelling "Basketball England" was installed directly above the entrance doors.

Large areas of wall space followed the basketball theme, with direct to wall prints showing a "lay up", a person scoring a basket – in motion across the full length of the wall. The Basketball England emblem was also recreated using vinyl fixed to the wall in office areas.

An impressive large scale recreation of the Basketball England logo was fitted to the meeting room area.

Steve Morris, owner of Signs Express (Sheffield), said: "This was a great project to work on and we are delighted with the finished results. The contrasting vinyl against plain walls works brilliantly and the whole facility is a great addition to Sheffield. The logo lends itself perfectly to 3D recreation so we were very happy to provide this as an option for the reception signage. Providing the right first impression to visitors is essential and helps create the right training and development atmosphere in an organisation such as Basketball England."

Huw Morgan, chief executive of Basketball England, added: "Our new offices here in the fantastic facility of the EIS building are a vast space and so Signs Express (Sheffield) have worked very closely with us to get the exact look and feel of the organisation. As a newly rebranded organisation, as well as sitting alongside some other incredible sports in this building, the branding of this office was of paramount importance. We have had nothing but great feedback from the staff, board and visitor and we thank Signs Express for their work in making the offices look so impressive, professional and stylish."

Basketball England website
Signs Express website

Images: Signs Express

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