Tuesday, September 1, 2015

News: WED2B sets date for new Rotherham store opening

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The UK's largest and most competitively priced bridal retailer, WED2B has said "I Do" to a new outlet in Rotherham town centre.

Operating a unique approach to bridalwear sales, the expanding company is set to take on the prime unit in The Old Market building on Corporation Street and become the first paying occupier of the important regeneration site.

Completed in 2008, as part of the multi-million pound Rotherham Renaissance initiative, all 44 apartments in the building were snapped up but letting the 7,000 sq ft of commercial space proved difficult.

A deal for NatWest to relocate from its historic home next door fell through during the global economic slowdown and so under a "meanwhile lease," the ground floor has been used as the Old Market Gallery since 2010 until earlier this year.

The artists have now made the short move to another large Rotherham Renaissance building - Keppel Wharf - as fit out work on the new bridal store takes place. Plans for new signage have recently been submitted.
Formed in 2009, the retailer's first store opened as the Wedding Dress Factory Outlet in Leicestershire. The company rebranded to WED2B earlier this year and has opened further stores in London, Bolton, Milton Keynes and Gateshead.

Further openings are planned across the country with the date set for September 4 for the opening of the new Rotherham store.

Set to bring 700 wedding dresses to the new Rotherham store, WED2B offers customers a massive choice of designer label gowns off-the-peg in a variety of styles. Stores typically sell what would be a £1,500 gown for under £400.

The company said: "We have been successfully growing our current outlets located across the UK and we are now expanding by opening a brand new store in Rotherham.

"Our existing outlets are far from the usual formal bridal boutique. Instead, we offer our customers a massive choice of designer label gowns off-the-peg in every possible style, shape, fabric, colour and size.

"Ultimately, our biggest draw is our ability to offer genuine designer dresses for a fraction of the cost of a high street bridal boutique, saving our customers hundreds and often thousands of pounds."

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The new opening comes as Rotherham Council aims to attract new independent retailers with initiatives such as Pop-Up shops and financial incentives.

Recent months have seen the closure of town centre branches of KFC and Bitter Sweet Boutique and Vintage Dolls in the Imperial Buildings. Closing down sale signs have also gone up at Harmony Bridal on the High Street.

In contrast, Andrew's Butchers is on track to relocate across town whilst fellow Riverside Precint independent retailer, The Bear's Den has secured a grant from the council that will enable the gift store to relocate to the refurbished listed buildings on the High Street.

WED2B website

Images: Iliad Group

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