Monday, January 18, 2016

News: Beatson Clark embellishes STORY

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STORY's range of sparkling fruit pressés has been given a unique new look thanks to the creativity of Rotherham glass packaging manufacturer, Beatson Clark.

The Greasborough Road firm, which has been making glass bottles and jars in Rotherham since 1751, specialises in providing glass packaging solutions for niche brands in the food, drink and pharmaceutical markets worldwide.

With a background in supplying to the hotel, restaurant and bar market, STORY launched its own range of premium soft drink - lightly sparkling, natural fruit pressés that are a blend of fruit juices and sparkling natural spring water.

Five years after launch, STORY director Julian Sollom wanted to evolve the soft drinks brand and approached Beatson Clark about designing a bespoke bottle.

Beatson Clark's designers took the label artwork as a starting point and created a bottle which features an idyllic country scene embossed continuously around the entire shoulder.

The bottle shares mould equipment with a container from Beatson Clark's general sale range, so the cost to the customer was reduced by more than half compared to a completely bespoke design.

Julian Sollom, director at STORY, said: "We had been wondering how best to evolve the branding and it was only after a meeting with the Beatson Clark sales team that the opportunity to create a bespoke bottle was explored in more detail.

"We chose Beatson Clark because of their very pragmatic approach to this project, the compelling design they created for us, the time they took to understand what we wanted and the flexibility they showed in bringing the project to life.

"The end result is a stunning design and a bespoke bottle that has received great feedback from everyone who has seen it. We wouldn't hesitate to recommend them!"

Chris Palmer, business development manager at Beatson Clark, added: "We're really pleased with the embossing on this bottle as it looks beautiful and reinforces the brand values that STORY is trying to promote.

"We took a flexible, innovative approach to the project and delivered a cost-effective yet unique container for the client."

The historic company has recently put in place a long term, £12m investment programme in Rotherham which included building a new amber furnace, a new six-section bottle forming machine and a new capping machine. A £5.4m white flint furnace became fully operational in 2012. As well as improving the production process, Beatson Clark also invested in new design technology. The company updated its CAD (Computer-Aided Design) system to the latest 3D visualisation software.

STORY website
Beatson Clark website

Images: Beatson Clark

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