Thursday, January 28, 2016

News: No Rotherham branch under Yorkshire Building Society rebrand

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The Rotherham branch of Barnsley Building Society is set to close as part of a modernisation plan by the Yorkshire Building Society Group to deliver "better long-term value and improved services for its 3.1 million members through greater efficiencies."

Yorkshire Building Society Group has announced planned changes to two of its high street brands that will see Barnsley Building Society and Chelsea Building Society branches rebranded Yorkshire Building Society. Barnsley Building Society joined Yorkshire Building Society in 2008.

The group said that the plans are part of a significant investment programme to modernise the group's high street presence, improve its digital service and offer members greater flexibility and choice in where they do business.

In 18 locations where the group currently has two branches under any of the Barnsley, Chelsea or Yorkshire brands, it is planning to merge these to serve members from one Yorkshire Building Society branch.

In addition, there are four locations in the Barnsley Building Society network where no branch will be maintained and in these areas the Group is actively pursuing opportunities to open a Yorkshire Building Society agency with local businesses.

The Rotherham branch of Barnsley Building Society on Effingham Street in the town centre is set to close, along with branches in Cudworth, Doncaster, Mexborough, Wakefield and Wombwell. The Chesterfield and Barnsley branches are set to be rebranded.

The group has entered consultation with branch colleagues and will work with them to minimise any redundancies.

Chris Pilling, chief executive of Yorkshire Building Society, said: "Our branch network always has been, and remains, at the heart of our business, providing the face to face service that many of our members prefer.

"These planned changes will make us more efficient and will deliver greater long-term value to both new and existing members. They will also help us to support the changing needs of our members.

"The plans are aimed at improving the way we serve our members and it's our intention to retain a branch or agency in every location where we currently have a presence."

Nearest branches to Rotherham town centre from July 2016 will be Sheffield, Barnsley or Doncaster.

A number of financial institutions have been updating their branch networks in recent years that has led to branch closures in Rotherham. This includes Natwest and Santander reducing the number of branches in town.

Yorkshire Building Society website

Images: Allsops

1 comments:

Anonymous,  February 3, 2016 at 8:06 PM  

Nowhere in rotherham to access my account and I'll be closing it pronto

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