Friday, September 2, 2016

News: Gala Tent targets international growth

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Rotherham-based Gala Tent Ltd, one of the UK's leading producers of marquees, tents and gazebos, is pressing ahead with its overseas expansion that could see new divisions "pop-up" across the globe.

Founded in 1999, Gala Tent has grown to sell over 15,000 tents and marquees each year, along with around 100,000 event accessories and furniture products. It grew from a table top operation in Grimethorpe to a company with a turnover of £10m having moved into new 53,000 sq ft headquarters at Fairfield Park in Manvers in 2011.

The firm has seen a marked increase in demand for its marquees, gazebos, furniture and printed products from commercial and domestic customers throughout Europe and has teamed up with one of Ireland's longest established marquee distributors, Dublin-based Marquee World Direct which has been supplying marquees to Ireland for more than 30 years. The partnership marks a new phase of international expansion plans.

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As part of the new Irish strategic partnership, a new Gala Tent Irish division will be created, which will be overseen by Robert Aherne, Managing Director of Marquee World Direct and will provide access to Gala Tent's full range of patented marquees and gazebos.

Jason Mace, founder of Gala Tent, explained the export growth strategy at an event in Rotherham last year. A route to export without franchises has enabled Mace to move quickly and still keep control of the business. A set of websites with their own back office functions were created by the Gala team in Manvers and taken on by overseas distributors with their own warehouse space who could translate them and do the selling in return for exclusivity.

Jason Mace, managing director, Gala Tent said: "Ireland has always been an important market for Gala Tent. We have seen demand for our products grow significantly in recent years, and the partnership will enable a dedicated Irish-based team to meet current demands. I have worked with Robert in a number of different capacities since I launched Gala Tent and the partnership will help to strengthen our good links with the Irish market.

"Our partnership with Marquee World Directs is an important step in our international expansion plans. Following Britain's decision to leave the EU in June, there is a perception that businesses have turned their backs on international trade. This couldn't be further from the truth and we're hoping to take our award-winning formula to many new international markets including the US, Australia, as well as continuing to build on our presence within Europe. It's an exciting time for the business."

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Robert Aherne, managing director Marquee World Direct and Gala Tent Ireland, added: "The new partnership is a significant step for both businesses and an exciting step in our future growth and development. It will create an opportunity to expand the current range of products currently available, giving a chance to access the full Gala range. Gala Tent's products are renowned for their quality and durability, which can be fully customised.

"We operate a drop in showroom and distribution warehouse and carry a full range of products which can't be rivaled within Ireland, as well as offering a countrywide next working day delivery service."

Gala Tent website

Images: Gala Tent


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