Wednesday, August 10, 2011

News: Visions of China aims to attract 1.5m visitors each year


The developers of the proposed Visions of China visitor destination have outlined the aspects that could attract 1.5m visitors to Rotherham each year.

Leisure organisation, China Vision Ltd and regeneration specialist, MCD Developments, have been named as the preferred developer for a project adjacent to the Rother Valley Country Park.

It is described as an original and intriguing day visitor destination that "will combine the sheer beauty and distinctiveness of Chinese architecture; the charming originality of Chinese garden design; and the mystique of Chinese culture and customs; and the originality of its entertainment, in a single spectacular parkland environment, offering a menu of entertainment which will appeal to both domestic and overseas visitors alike."

The £118m project will include oriental lakes and gardens, China Town retail street, a Shaolin temple and cultural centre, a theatre, children's fantasy land, restaurants, an oriental spa, pavilions, a pagoda and a hotel.

The 120 acre project is set to be created on the Pit House West site adjacent to Rotherham's largest country park, Rother Valley, which already enjoys an estimated 900,000 visitors a year.

The developers hope that Visions of China will create 200 jobs during its two year construction and more than 380 permanent jobs once in operation.

Lady Cobham, chairman of VisitEngland said: "Visions of China" closely meets the objectives of the national strategy in creating "compelling destinations of distinction" which will "help England increase its share of global visitor markets." I am delighted that such a prestigious project is progressing well."

Images: China Vision Ltd / RiDO


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