Thursday, January 26, 2012

News: Kiddicare to open flagship store in Rotherham


Kiddicare, the UK's leading specialist online retailer of baby products, is to open a new flagship store in Rotherham., acquired by Morrisons in 2011, has agreed to take over the leases of 10 former Best Buy stores from Carphone Warehouse.

This includes the 45,000 sq ft unit at Parkgate Shopping in Rotherham.

Investment of around £15m will convert the stores to the full Kiddicare offering. The move adds to its existing flagship store in Peterborough – the largest kids store in Europe.

The company estimates that around 700 new jobs will be created across the country with the first store expected to open before the autumn of 2012.

The first location to open will be put to a customer preference vote via social media. Once open, all of the stores will be rated on the customer service experience delivered, with the results displayed to customers, setting Kiddicare apart from its competitors.

At these destination stores customers will be able to benefit from Kiddicare's VIB (Very Important Baby) service, as well as enjoy hands-on learning about products and free car seat fittings. For parents purchasing in a new retail category for the first time, this will enable them to experience the exceptional value and support that the multi-channel model Kiddicare offers, including purchasing by app, kiosks, and online – with free next day delivery in a one hour time slot as standard.

Scott Weavers-Wright, chief executive of Kiddicare, said: "These 10 flagship stores will put Kiddicare within easy driving distance of nearly a third of the UK population.

"As well as being fantastic destination superstores for families across the country, they are the ideal platform for to lead the baby market by giving a true multi-channel experience."

The award-winning online retailer was acquired by Morrisons in 2011 for £70m. The acquisition was the first step in developing Morrisons online business.

The company trades separately as, led by Scott and Elaine Weavers-Wright. It was founded in 1974 by Neville and Marilyn Wright and has grown into the UK's leading specialist online retailer of baby products. 400,000 customers placed orders in the last 12 months.

Turnover in the 2010 financial year was £37.5m and has grown by 75% in the past three years using leading web technology and picking software. Over 80% of sales are through the online channel with the business now set to offer in store channels from units at key retail park destinations in the UK.

Electronics retailer Best Buy, closed their 45,000 sq ft store at Parkgate earlier this month after it made the decision to close all 11 of their UK stores.

Kiddicare website
Parkgate Shopping website



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