Wednesday, October 31, 2012

News: Little Helper expands in Rotherham


A Rotherham-based enterprise is expanding nationally and internationally, thanks to its successful childcare and child play ranges of products.

Little Helper Ltd of Dinnington has grown from their initial product, the FunPod, which was conceived by company founders Kim and Sean Johnson to keep their daughter safe in the kitchen.

The FunPod has now won nine awards across three continents, and allows children from walking age to get up to kitchen worktops on their own height adjustable platform so they can help, learn, interact and play.

Since launching in 2006, 20,000 FunPods have been sold across eight countries and the company is on target to deliver 50,000 products this year alone. Their customer base in the UK includes household names such as Mothercare, Amazon, Boots, Kiddicare, Hamleys, Early Learning Centre and Tesco, as well as major independent retailers.

In this time the company has also expanded its product range with new developments including; high chairs, children's play desks and furniture, toys, play rugs, sleepwear and bedding.

Sean Johnson, managing director at Little Helper Ltd, said: "We have launched three major products this year and are working hard on a number of new products that will be introduced later this year and into 2013. We are currently developing our sales operation in the USA, and through partners the Little Helper brand will be formally launched across China from January 2013."

As part of the expansion, Little Helper Ltd has recruited a new business administration assistant. Sean, added: "With the expansion we have had need for support on the business admin aspect of the company, and so through Sarah Wilkinson at Rotherham Investment Development Office (RiDO) we were introduced to Dearne Valley College who dealt with all the recruitment for the role."

Sean and Kim are now looking forward to the company's further expansion in 2013.

RIDO's support has been delivered under the "South Yorkshire Sector Growth Enhancement Programme" which is part-funded by the European Regional Development Fund through the Yorkshire & Humber ERDF Operational Programme (2007-2013). The project aims to support both inward investors and expanding indigenous businesses to accelerate private sector expansion and increase the competitiveness of the region's business base.

Little Helper website

RiDO website

Images: RiDO


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