Friday, March 20, 2015

News: Beatson Clark goes on show


Rotherham glass manufacturer Beatson Clark is showcasing its expertise in the brewing sector by attending trade fairs at home and abroad, and launching a dedicated website.

The Greasborough Road firm, which has been making glass bottles and jars in Rotherham since 1751, specialises in providing glass packaging solutions for niche brands in the food, drink and pharmaceutical markets worldwide. It manufactures bottles for many well known breweries such as Robinson’s, Meantime, Thornbridge and Brooklyn Brewery in New York.

The annual conference of SIBA, the Society of Independent Brewers, takes place from March 18 - 21 at Ice Sheffield, just a few miles from Beatson Clark's factory in nearby Rotherham. The company is exhibiting a range of bespoke and standard beer bottles and explaining how it can create unique bottle designs for breweries at a greatly reduced cost.

Charlotte Taylor, marketing manager at Beatson Clark, said: "We exhibited at BeerX for the first time last year and we thought it was a terrific event, so we just had to come back again in 2015.

"We want to explain to the breweries the different services we offer. Our in-house design team can create beautiful and eye-catching bespoke bottles for customers, but if budgets are tight or production volumes are too low to justify a completely new design we can also add embossing to a standard design to create a unique bottle."

The largest brewing conference and trade show in the US, BrewExpo America attracts nearly 500 brewers in one location and has been extended this year to two and a half days.

The event will take place in Portland, Oregon from April 14 - 17 2015, and Beatson Clark will be exhibiting for the second year in succession.

Jonathan Clark, Export Account Manager at Beatson Clark, said: "One of our fastest growing customer sectors is brewing.

"Craft brewing in the United States is still a very strong sector, and in a crowded marketplace everyone is looking for new ways to stand out from the competition.

"Breweries are often surprised to find they can have customised beer bottles at such low volumes and outlay, and the craft beer sector is a perfect fit for our small production runs and flexible approach."

As it continues to pick up new brewing clients, Beatson Clark has launched, supported by the Twitter feed @beer_bottles, to showcase the firm's expertise in design and manufacture.

Charlotte Taylor added: "It can be hard for smaller producers to stand out on the shelf, and the key to that is defining your brand through eye-catching packaging. Our new website aims to show breweries what options are available and how we can produce distinctive bottles without breaking the bank or committing to large quantities."

The historic company has recently put in place a long term, £12m investment programme which included building a new amber furnace, a new six-section bottle forming machine and a new capping machine.

Beatson Clark website

Images: Beatson Clark /twitter


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