Tuesday, May 2, 2023

News: Rotherham Advertiser sold


Historic independent weekly title, the Rotherham Advertiser, has been acquired by British multimedia company, National World plc.

Funded from its own cash resources and completed last week, the deal is for an undisclosed sum.

National World said that the acquisition complements its reach across the South Yorkshire, Derbyshire and North Nottinghamshire markets.

Listed on the London Stock Exchange, National World plc became operational with the acquisition of JPIMedia (formerly Johnston Press) for £10.2m in 2021. Titles include The Scotsman and the Yorkshire Post, and locally, The Sheffield Star.

With offices in Rotherham town centre, Regional Media Ltd was the most recent publisher of The Rotherham Advertiser.

The acquisition was announced alongside National World's purchase of B2B media company, Insider Media Limited, making five acquisitions since December 2022 which the company says "will more than compensate for the recent downturn in advertising sales that has impacted the whole sector."

David Montgomery, chairman of National World, said: "Over the last 12 months we have made a number of targeted investments and acquisitions designed to accelerate our progress, increase our capabilities and grow the audience for our high-quality content.

"National World offers a unique combination of digital news, specialist content and targeted audience engagement, helping it build deeper relationships with its readers and users.Today's acquisitions are in line with that strategy as we reposition the business towards our new operating model."

National World’s strategy is to create a new publishing business model that enables it to “localise, energise, digitise and monetise” relevant and unique content.

As National World explains in its most recent annual report: "The publishing sector, not just in local news, has been slow to seek radical changes in the face of structural change in the media, preferring for decades to mainly trim costs. For local commercial publishers, in particular, there is a growing imbalance with the national publishers and broadcasters, who maintain some resilience through scale, while the local segment has long lost its one great advantage of classified advertising.

It also added that: "Instead of a digital first company, National World is taking the leap to being a digital only company. Newspapers will be produced on that basis rather than being the products of multiple industrial processes that should have been abandoned years ago. Ironically the printed newspaper products will achieve greater quality and relevance, in part mirroring characteristics of social media but strictly curated."

And relevant to the Advertiser acquisition, it added: "True to our publishing heritage we will make our small weekly papers exclusively local in all content - banishing the generic content that was a feature of previous and counterproductive cost reduction measures.

"When acquiring heritage assets, with recent examples of Newry Reporter and Banbridge Chronicle acquired in Northern Ireland in early 2023, these are judged on market position and valuations reflecting the state of the newspaper sector. There is still a case for bolting on brands with a loyal audience that benefit from synergies as they are integrated in our infrastructure."

The original Garnett Dickinson business started in 1858 in the back of a busy stationary shop where it first published the South Yorkshire Advertiser. The Rotherham Advertiser has been published by Regional Media Ltd, a company which acquired the publishing business and assets from Garnett Dickinson in 2015.

Garnett Dickinson, which had a state of the art print facility in Manvers, went into administration in 2017 following problems in an investment in a new press. It was sold in a pre-pack deal to GD Web Offset Limited, a vehicle incorporated for the purposes of the acquisition.

National World plc website

Images: Regional Media Ltd


Anonymous,  May 2, 2023 at 11:55 AM  

They wouldn’t have got far printing a newspaper in a shop that was moving (ie, non stationary…)

Anonymous,  May 2, 2023 at 1:06 PM  

Oh well, there'll still be the Barnsley Chronicle.

Anonymous,  May 2, 2023 at 3:01 PM  

This is really bad news for the town.

Judging by what a mess National World has made of titles like The Star, Worksop Guardian, Donny Free Press etc. I really do fear for the future of the Advertiser. Expect a fair few redundancies down the line.

Anonymous,  May 2, 2023 at 4:11 PM  

And the closure of the town centre office. Sad day.

Jonny,  May 2, 2023 at 8:37 PM  

The national world is just clickbait journalism, not a good day but that's what news is these days.

Anonymous,  May 3, 2023 at 4:15 PM  

It will soon be as reliable as Wikipedia

Anonymous,  May 3, 2023 at 4:22 PM  

I will no longer be parting with my hard earned money to support this lot

Anonymous,  May 4, 2023 at 9:19 AM  

I hope they don't shut the office in town, but I think you're right, judging by what's happened to the other local titles.

Can't see the Weekender being long for this world either... unless they're going to use it as way to try and hoover up the Barnsley Chronicle in the future.

Anonymous,  May 4, 2023 at 10:30 AM  

I hope there are no further claims about being the independent voice of Rotherham. Hopefully it won't become any more right wing and patronising than it is already.

Anonymous,  May 4, 2023 at 3:35 PM  

Nope, instead of your local news round ups, look forward to hearing more about the trials and tribulations of Z list celebrities and finding out more about what's going on in Darlington, with a good bit of retro clickbait thrown in for good measure. That is if today's Star is anything to go by!

Anonymous,  May 5, 2023 at 2:05 AM  

Interesting that the Advertiser buried the news of it's sell-out on an inside page. No way can they put a positive spin on this

Anonymous,  May 6, 2023 at 6:58 AM  

I would be quite interested in finding out what is going on in Darlington. In particular I would like the Advertiser to continue it's scooping tradition by keeping me informed of the proposed steam railway link between Darlington and Stockton. An in depth interview with Mr Stephenson would make fascinating reading. Hold the front page!!!!

Anonymous,  May 6, 2023 at 11:10 AM  

Note from the night sub editor of the Advertiser: It was this newspaper's intention of covering the momentous occasion of the world's first steam driven locomotive, but regrettably our ace reporter caught the bus to Dinnington rather than Darlington.

Anonymous,  May 7, 2023 at 9:21 AM  

What a Clark Kent!

Anonymous,  May 7, 2023 at 10:03 AM  

In a drive to push up journalistic standards and recruit more qualified reporters the Advertiser is targeting the most able students in Rotherham. If the scheme is a success it will be expanded to include all junior and infants schools in the Borough

Anonymous,  May 7, 2023 at 10:21 AM  

A spokesperson from the Advertiser has now claimed that "there is no troof in this report".

Anonymous,  May 7, 2023 at 1:04 PM  

In fairness the Advertiser does a hell of a lot of good work for the wider community. I for one am fully behind their attempts to raise funds for a Spitfire for the RAF

Anonymous,  May 7, 2023 at 2:17 PM  

Three 6 year olds at Wickersley Northclliffe disqualified from applying for the post of trainee journalist because they could spell Adveetiser

Jez July 29, 2023 at 7:26 AM  

As predicted by many, the Advertiser has gone downhill rapidly in the past few weeks. The new layout and print font are an embarrassment. My granddaughter could do better with a John Bull printing set! Have just gone on line to look at local news and the first two articles featured Doncaster and Barnsley. Absolute rubbish.

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